'My Technology Portal' offers first-class B2B sales interaction
For global market leader Signify (formerly Philips Lighting), light is no longer merely a source of illumination but also a way to connect people and convey messages. In order to improve service for B2B customers, Signify commissioned digital agency TRIMM to develop an online platform. In addition to the primary goal of improving the process for business transactions, Signify also wanted this project to offer account managers a comprehensive and easily accessible insight into sales that would enable them to support customers fully online.
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