Campaign Management

Create and manage the entire customer experience of a targeted campaign in one place, without touching any code.

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Highlighted benefits

Visual editor

Build campaigns fast without IT support. Campaign content can be a simple banner or a complex layout with product assets, teasers, or anything that will entice your audience.

Personalization

Personalize campaigns for different personas and segments. Keep your customers engaged with content individualized by the system based on real time insights from the user journey.

Integrated experiences

Integrate campaign content with touchpoints across web, email, social or mobile channels. Display in versatile ways and reuse content - from fragments like banners, to entire campaigns.

Structured management

Manage all campaign elements within Magnolia, publish with just a click, and re-run at any time. Custom workflows let you create, preview, and push campaigns ahead of time.

Marketing automation

Connectors to leading systems like IBM Marketing Cloud help orchestrate campaigns from end to end and automate delivery across web and email touchpoints.

Campaign tracking

Set up campaign tracking codes in Magnolia and integrate with your analytics, marketing and advertising tools to get a 360-degree view of your customers, channels and sources of sales.

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Campaigns made easy

Magnolia’s campaign management solutions empower content teams to create, manage and optimize campaigns without IT roadblocks. See how in our brief.


All elements in one place

Create your campaign, add pages and other content such as assets, and configure campaign parameters. You can craft appealing campaigns with complex layouts - all without IT.


All campaigns in one app

Get a centralized view of all your campaigns and promotional initiatives. You can see the state of readiness, preview campaign items, and publish whole campaigns with a single click. 

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Magnolia has enabled PERI to create and customize websites and microsites quickly and easily. As a result, we’ve been able to improve online marketing faster and easier in new and established markets.

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Check out other capabilities

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DX Architecture

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Omnichannel Content Hub

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Personalization & Optimization 

all features & use cases
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Why bother: how personalization boosts customer experience

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Webinar: Watson Marketing Campaign and Magnolia

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Personalization: explicit and implicit, some do’s and don’ts

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