Maximize campaign impact

Create, personalize and optimize integrated campaigns across web, mobile, e-mail and more. 

Learn about creating and optimizing omnichannel campaigns in Magnolia.

 

Reach your customers where they are

Integrated campaigns

Targeting customers on more than one channel leads to better return on marketing investment.

Magnolia lets you quickly create and personalize landing pages, microsites or e-mail content, and easily integrate your martech and adtech to effectively reach and engage your customers in a consistent way across all channels.  

Customer face surrounded by mobile and desktop devices

Build and launch your campaigns super-fast without IT support.

Manage all campaign elements within Magnolia, publish with just a click, and re-run at any time. 

Custom workflows let you create, preview, and push campaigns ahead of time. 

Connectors to leading marketing automation tools like IBM Watson and Oracle Eloqua help orchestrate campaigns from end to end.

Make every interaction relevant

Real-time personalization

Personalize your campaign content for different personas and segments. Reuse content and display it in multiple ways. Keep your customers engaged with content individualized by the system, based on real-time insights from the user journey.

Web content showing scores for customer actions
Michael Büchele

Magnolia has enabled PERI to create and customize websites and microsites quickly and easily. As a result, we’ve been able to improve online marketing faster and easier in new and established markets.

Measure. Learn. Improve

Tracking and optimization

Set up campaign tracking codes in Magnolia and integrate with your analytics, marketing and advertising tools to get a 360-degree view of your customers, channels and sources of sales.

Leverage the built-in testing and optimization services to pick the most effective campaign elements that will yield the best returns for your investment.

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Integrate your communications and make your channels work in synergy.