On-demand webinar:
Delivering on Digital

Delight Your Customers With Superior Content Experiences


Webinar in Partnership with BigCommerce


BigCommerce is a leading software-as-a-service ecommerce platform that enables merchants to build, innovate and grow their businesses online. With a unique combination of easy-to-use, enterprise-level features and flexibility, BigCommerce powers more than 60,000 B2B and direct-to-consumer online stores across 120 countries — including Fortune 1000 brands like Avery Dennison, Ben & Jerry’s, Bliss, Burrow, Skullcandy, Sony and Woolrich.



Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks. Global leaders such as Tesco, Avis, Generali and the New York Times all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.


Why you should attend?

Retailers have become accustomed to a standard way of working, such as centred on a page template, integrated into a commerce platform etc., this results in delays before release cycles, rigid working models and ongoing IT costs. Bringing products to life and offering a more engaging experience is the new battleground but the key is doing it in as an efficient way as possible.

Never has the need to arrest this inertia been more prevalent: create agile and dynamic working practices around product, content and commerce and bring much-needed velocity to the business. This webinar looks behind the glass and explores how to reduce the level of effort that goes into the experience.


You will learn:

  • How to COPE… ‘create once and publish everywhere’
    Retailers run campaigns across a multitude of channels, sites, geographies and duplication is not an option.
  • Why experiences are made from experiences
    Delightful experiences are given because they are adaptive but editors need to experience the outcomes first-hand before publishing to potential customers. 
  • What architectural designs can deliver the promise of now but also for the future?

Our Speakers

Darren Hitchcock2

Darren Hitchcock

General Manager, Magnolia UKI & Nordics

A unique 20-year history in content and commerce, seeing the evolutions of both CMS and eCommerce sectors and how they properly merge today. Experienced across all aspects of acquisition, conversion and retention solutions and the changing demands of mobile, personalisation, discovery and communication.


Jim Herbert

General Manager EMEA, BigCommerce

With more than two decades of ecommerce industry experience, Jim is leading the BigCommerce European operations, working to extend BigCommerce’s presence in continental Europe, the Middle East, and Africa. Herbert has held leadership roles at AyataCommerce, Digitas, Zetman, Greenlight Commerce and Practiv.