How to connect content and e-commerce

This free white paper will guide you through three main approaches to story-driven commerce.


To create great digital experiences, you need engaging content. This guide takes e-commerce decision-makers through different approaches to content and commerce and gives pointers on how to find the best fit:

  • Merging content and commerce
  • Commerce front, content back
  • Content front, commerce back
  • Hybrid approach
  • Types of integration, including headless scenarios
  • Content capability checklist

To find out how we handle and store your data, please have a look at our privacy policy. We won't send you any marketing emails without your permission and you can always update your preferences or opt out at any time.