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“The Customer Experience Journey (CXJ) has proven to be a strong basis for organizational change. The digital platform built for enhancing the CXJ gives MCAM many insights into our customers’ behavior on digital channels, as well as their corresponding needs and preferences.”
Mitsubishi Chemicals Advanced Materials (MCAM)
MCAM (Mitsubishi Chemicals Advanced Materials) is a leading global manufacturer of high-performance thermoplastic materials. With the strategic guidance from Magnolia partner TRIMM, MCAM embarked on an initiative to embed the customer experience journey, evolving its business model to serve new market segments directly and generate more value.
A new platform that combines business development, products and services, ecommerce, and customer data was built with Magnolia DXP as the content and experience hub. Three customer touchpoints help connect entrepreneurs and customers in a seamless, unified experience:
With the help of Magnolia DXP, MCAM unified its branding and the customer experience across all digital channels—strengthening its innovator positioning.
Contact us to learn how Magnolia helps manufacturers transform their business model and the customer journey with our Digital Experience Platform.
Manufacturing
The Netherlands
Corporate Website, Portal, Ecommerce