Greater flexibility
Modern enterprises need to react quickly to market changes, and Essentra is no exception. Rather than requiring regular input from IT teams, Magnolia’s CMS enables Essentra’s marketing team to create and launch content with ease and at speed.
Additional integrations also allow Essentra to expand the functionality of these assets, while on-premises and cloud deployment options mean that Magnolia is futureproofed for the company’s growing size and evolving needs.
Easy implementation
Lightweight in design, Magnolia allowed Essentra to implement CMS projects with minimum customization. And because it’s java-based, the company’s developers could easily shape it into what they require at any time.
While expert consultants from Magnolia were on hand to provide workshops for proof of concept, Essentra found the software easy to use and quickly became self-sufficient.
Plug and play digital asset management
With Magnolia, Essentra was able to avoid the challenge of asset migration, allowing the company to keep existing processes and workflows in place.
Essentra was also able to simply and quickly plug its Digital Asset Management (DAM) system into Magnolia’s CMS and manage the entire system from one centralized ecosystem—removing the need for marketers and IT teams to be disrupted or forced to learn new procedures. Essentra’s marketing team can now browse and view assets in the Magnolia Content App, as well as edit images, tags and metadata.