How Magnolia helped Dippin’ Dots seamlessly integrate with a more functional eCommerce tool

Sector

Consumer Brands

Country

United States

Partner

New integrations for a marketer-friendly headless CMS

Founded in Lexington, Kentucky, USA in 1988, Dippin’ Dots Inc., are the makers of Dippin’ Dots - an ice cream snack made of tiny beads of ice cream, yogurt, sherbet and flavored ice. Dippin’ Dots can be found in shopping centers, theme parks, stadiums, and entertainment venues across the United States. 

Dippin’ Dots needed to update their previous legacy eCommerce backend since it had become outdated and unable to incorporate modern payment methods. With Magnolia CMS, Dippin’ Dots was able to integrate a new eCommerce tool to handle the backend, without limiting the content creation capabilities of their marketers. 

The Challenge

Keeping up with future technologies

Dippin’ Dots had been using Magnolia for the last 10 years since Magnolia provided an easy, flexible way to manage content in conjunction with a highly customizable eCommerce tool. Unfortunately, the previous eCommerce tool struggled to cope with new modern payment methods like Apple Pay and Google Pay. Also, the checkout process couldn't be customized and made the customer experience inefficient.

They needed to upgrade to a new eCommerce tool that could handle things without losing Magnolia’s marketer-friendly headless capabilities. 

The Solution

Improving the customer experience

Crescendo chose to integrate SaaS eCommerce platform BigCommerce with Magnolia to provide the modern payment flexibility and meet the demands that customers had of their eCommerce experiences. 

BigCommerce was able to provide the eCommerce functionality that Dippin’ Dots needed and they could still rely on Magnolia for publishing and managing the content and other digital assets. Magnolia’s integration connectors made it possible to perform an engine swap of eCommerce tools, improving functionality without placing any new restrictions on what their marketers could do. 

The Result

A better shopping experience

With a successful eCommerce integration taking care of the backend, the Dippin’ Dots marketing team now have everything they need to build exceptional digital experiences for their customers. Magnolia has given them the ability to easily preview changes and then get out of the way.  

The non-technical marketing team can very quickly make new templates and content authors have the power to create those pages in a very flexible way with a wide selection of customizable components. 

How mature is your DXP?

You already have a DXP! Even if you don’t think you have a DXP, you still do. All of the many tools you use in combination to launch digital experiences are in fact your Digital Experience Platform.

With our DXP benchmark tool, you’ll get a personalized report to see your DXP Maturity level, get recommendations and see how you compare with others.

 

Related Magnolia Features

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eCommerce Integration

Magnolia is an excellent content management and experience platform for eCommerce. It’s very convenient for fast enablement and experimentation, and ready for scalability and growth.

eCommerce Integration
Visual Single-Page Apps (SPA) Editing

Create amazing customer experiences in headless projects. The Magnolia Visual SPA Editor gives marketers the autonomy to edit all layout and content, and preview any SPA experience in-context. Just how they edit websites.

Visual Single-Page Apps (SPA) Editing
Headless CMS

Manage content in one hub and reuse it across the web and all your channels. See why Magnolia is great for headless—no need to sacrifice authoring experience and enterprise features.

Headless CMS

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