Magnolia opens new office in Australia

Nov 7, 2022 | 02:52 AM

7 November 2022, Sydney Australia - Magnolia, an industry-leading digital experience platform (DXP), has opened its new office in Sydney, Australia. The latest expansion comes as Magnolia looks to increase its presence in the Australia-New Zealand (ANZ) market.

Magnolia already has an established presence throughout the Asia-Pacific region, with seven offices in Singapore, Ho Chi Minh, Jakarta, Bangkok, Shanghai, Shenzhen, and Hong Kong. Now they look to offer their visionary content management and digital experience technology to companies in the Australia and New Zealand region.

The new office coincides with recent Magnolia hire, an ex-Sitecore veteran, James Hirka, who is now the VP of Digital Experience for Magnolia APAC and GM for ANZ.

“Businesses in the ANZ market are recognizing the need to deliver engaging and personalized content experiences to their customers,” said Hirka.

“This has led to a demand for more best-of-breed composable DXP solutions and we aim to provide them with the capabilities they need,” he added.

“Launching a new office in Sydney is only natural, given that we have both customers and partners in ANZ. With the appointment of James as the regional GM and his strong delivery experience, we are building a team whose key focus is around project success and empowering customers to deliver extraordinary digital experiences. We are thrilled about this expansion and believe this will assuage our clients’ needs for local support and partnering with a truly global provider," said Don Lee, Managing Director at Magnolia APAC.

Magnolia’s Sydney office is strategically located in the central business district, and the launch was officiated by (left to right) Mr Florian Sacharuk (Channel Manager, Magnolia), Mr Tim Schwarz (Head of Partner Management & Technology Alliances, Magnolia), Mr Don Lee (Managing Director, Magnolia APAC), Mr James Hirka (VP of Digital Experience, Magnolia APAC).

To find out more about Magnolia’s global offering, please discover more here

About Magnolia

Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.

Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.

Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking, and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.

Media Contact

Ng Ching Hun / Don Lee
Magnolia APAC