Magnolia at the OMR Festival

9 - 10 May 2023 | Hamburg Exhibition Center

omr logo

OMR is Europe’s leading platform for the global digital economy, spanning content, events and technology. Launched as the “Online Marketing Rockstars” conference in 2011, OMR has advanced to a 360° digital media company, whose products include an English and German blog, numerous podcast formats, educational seminars, a jobs portal and industry parties, in addition to the flagship event—the two-day OMR Festival. The company employs a full-time staff of 140 and is based in Hamburg, Germany.

Our highlight:

How headless boosts your content-commerce

How do you stand out in modern e-commerce? To stand out from the ever-growing competition, companies need to design unique digital experiences instead of monotonous product pages.
The interaction of inspiring and informative content along the customer journey is therefore also a central part of the OBI mission: We enable you to create your Home & Garden.

In this masterclass, OBI and Magnolia present two integrated approaches for a future-proof content and commerce strategy, as well as the tools needed to make it happen. What does it mean to take a composable commerce approach and is it enough to "just" switch to headless? How do we create a consistent and customer-centric journey across web, app and store channels?

What you can expect from us


Composable Commerce: The Answer to New Challenges

What does it actually mean to be composable? What are the advantages of Composable Commerce? And how do companies best implement a strategy that truly follows a composable approach? We provide you with answers about composability and show you what opportunities Composable Commerce has in store for you.

Integrations 2

The World of DXP

Digital Experience Platform (DXP) is now a thoroughly familiar term. The evolution of the MarTech stack to DXP has numerous benefits for your marketing and CX efforts. Get to know how to build a modular DXP and what tools really matter. We answer your questions and show you how to use a DXP and create an excellent Customer Experience with it.


From practice for practice – a look at content commerce strategies

A content commerce strategy is becoming increasingly important in today's Ecommerce. By cleverly combining high-quality, target-group-relevant content with targeted product placement, companies succeed in arousing their customers' interest and building long-term relationships. Appealing content creates added value, informs and inspires at the same time. This creates a win-win situation: customers feel well advised and understood, while companies can effectively present their products and services and increase sales. 

See you at #OMR24