With Magnolia,  businesses create compelling digital  experiences

Who we are

Magnolia is a digital business platform with a CMS at its core. It's more than just a content management system, even though it's also one of the best in the world - we're not shy to admit it. Companies like Airbus Group, Sony, Avis Budget and Virgin America use Magnolia as the central hub for their web, mobile and IoT initiatives. 

Magnolia's unique open suite approach allows organizations to go to market fast, integrate easily with third-party systems and adapt quickly to changing business priorities. This enables them to create outstanding multi-channel personalized digital experiences.

Magnolia is a flexible platform for building your digital business 

What we do


We started by developing a content management system, and that’s still at the heart of Magnolia. But now, we’re proud to be a digital business platform, enabling our clients to integrate their best-of-breed tools, from e-commerce to ERP. Not only can you choose your favorite digital tools to create the system you want, but you can also scale up when you want, from corporate websites to multi-site projects and beyond.

We work hard to make it easy for you to manage your content across digital channels. Our app framework and easy-to-use interface allow marketing teams to create, edit and manage content on the move.

What we believe in

Easy to engage

There's nothing more important to us than our customers and our partners. We're happy that we still know everyone by name. Whether it's for a question about our product, or some ideas on how to improve, we're all ears.


The only thing we love more than our product is making it better. Our customers tell us that working with Magnolia is a joy, and that’s the reason we’re so happy to come to work every day.


Solution oriented

The only way to be successful is to be ready for change. At Magnolia, we know how important it is for businesses to be flexible and ready to adopt new technologies. That's why we provide all the support you need to succeed.

Helping you develop your digital presence

At Magnolia, we’re passionate about creating a powerful customizable platform that allows brands to develop their digital presence exactly the way they want to. That’s just what Pascal Mangold and Boris Kraft intended when they founded Magnolia in Basel, Switzerland in 1997. We’ve come a long way since then, when they had the vision of creating one of the first open source content management systems based on Java. 

Success for us is not just about selling licenses (although it certainly helps). Instead, success is helping our clients achieve their goals. By working closely with integration, hosting and implementation partners, we make sure that Magnolia clients have the tools they need to grow. 

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