In Partnership with

One B2B journey.
Zero friction.

Unify your entire B2B ecosystem into a single, high-performance experience layer powered by Magnolia, eliminating fragmented sites, separate portals, and disconnected logins for your customers.

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Deliver a B2B commerce experience that sells – without replacing your backend

Most B2B companies have a fragmented digital presence across marketing, ordering, and support sites. This confuses customers and complicates editing.

Magnolia serves as your Experience Orchestration Layer, unifying existing commerce and legacy systems into one seamless interface for both customers and your team.

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What stays in place

  • Commerce engine logic (pricing, accounts, orders, carts)
  • ERP/CRM integrations and business rules
  • Your operational processes
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What gets better

  • The storefront and portal experience
  • Content velocity and campaign agility
  • Experience consistency across journey stages

Why it matters

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Unify website, portal and commerce

Reduce silos between marketing, commerce and service with one experience layer.

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Keep the commerce engine you trust

SAP Commerce Cloud or Emporix remain your system of record for product, pricing, orders and accounts.

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Move at the speed of your market

Give marketing teams control to publish, test and iterate content-rich experiences faster.

Why Magnolia? Unique capabilities for B2B

Magnolia isn't just another CMS; it is an integration-first DXP built for the complexity of B2B commerce.

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  • Visual SPA Editor: Magnolia offers a WYSIWYG editor for headless sites, providing real-time page previews—unlike code-heavy headless tools.
  • Transactional AI & Automation: Stop manual tagging and localization. Magnolia's AI instantly generates stories around your products, automates SEO and GEO structured data, and translates complex pages, accelerating market readiness.
  • Unified UI: Access all your data (products from your ecommerce catalogs, assets, banners etc.) directly in the Magnolia interface to enrich and compose experiences.
  • Connector Pack Ecosystem: Pre-built connectors (SAP, Emporix, etc.) minimize "plumbing," maximizing focus on customer experience.
  • Multi-Site & Multi-Language Mastery: Easily manage 50+ regional B2B sites with shared content for brand consistency and local flexibility.

Choose your path: tailored integration excellence

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Modernize your SAP legacy

Don't let a rigid UI hold back your SAP Commerce Cloud investment. Use Magnolia as a "Headless Overlay" to deliver a modern, fast, and mobile-responsive frontend while keeping your complex SAP business logic intact. 

Explore SAP Integration
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Innovate with Emporix

Pair the world’s most agile commerce APIs with Magnolia’s visual orchestration. Build a "Best-of-Breed" stack that allows you to swap, scale, and experiment at the speed of the market. 

Explore Emporix Integration
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Implementation excellence: Arineo & Magnolia

A powerful tool needs a strategic architect. Arineo is our premier implementation partner, specializing in complex B2B digital transformations.

Arineo, with deep expertise in SAP, Emporix, and modern composable stacks, guarantees your Magnolia integration is a business success, not just a technical one. They manage everything from initial architecture to global rollouts, connecting backend complexity with frontend goals.

Don’t leave your customer journey to chance.

Contact us today for a personalized walkthrough and see how we—alongside Arineo—can transform your B2B digital ecosystem.