Increasingly, healthcare professionals (HCPs) are moving away from in-person meetings in the biotech & pharma industries. That makes it essential for these industries to effectively engage and communicate with HCPs across digital channels. However, it’s a huge challenge to effectively deliver the relevant, approved content to every HCP across multiple products, business units and territories.
The key to solving these problems is executing an effective digital transformation, centered on the correct digital experience platform (DXP).
This has already delivered results in the industry, including an over 20% increase in digital delivery speed and the migration of over 7,000 content pages to new platforms in under two months.
In this white paper, you'll learn:
- How digital content strategies address HCPs' increasing preference for online over in-person interactions.
- The role of modular content and Veeva Vault ProMats integration in delivering personalized content quickly while remaining compliant.
- The best way to use gated digital content for access control purposes without sacrificing search engine optimization (SEO).
- How HCP portals enable individually personalized experiences that ensure each recipient has access to truly relevant materials.
