Many B2B organizations struggle with a fragmented digital landscape where marketing, sales, and service operate in isolation. This creates disjointed customer journeys.
This fragmentation creates barriers for buyers and results in disconnected data. It is time to converge these disparate systems.
"Organizations that have shifted toward digital often provide siloed digital experiences, including multiple websites and apps with multiple customer logins run by different departments."
About the report
This Gartner® report, "How to Build Toward a Seamless Enterprise B2B Website Experience", provides the expert guidance leaders need to design and build true end-to-end digital journeys.
Download the complimentary report to learn:
- Strategies for converging siloed websites (marketing, commerce, service) into a single, unified digital experience.
- How to evolve beyond limited, postpurchase customer portals to support the entire B2B customer journey.
- Methods for integrating sales reps directly into the digital experience to provide support and guidance.
Disclaimers
Gartner, How to Build Toward a Seamless Enterprise B2B Website Experience
Mike Lowndes, 27 August 2025.
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