Magnolia Digital Experience Platform Achieves SAP® Certification as Integrated with SAP Customer Experience Solutions

Mar 28, 2022 | 17:00 PM

Basel, Switzerland – 28 March 2022 – Magnolia International Ltd today announced its Magnolia Digital Experience Platform (DXP) 6.2 has achieved SAP® certification as integrated with SAP Customer Experience solutions to deliver increased flexibility for content management with SAP Commerce and the ability to create better customer engagement.

Our forward-thinking customers are looking to create rich, engaging shopping experiences beyond simple storefronts,” said Tim Brown, CEO at Magnolia. “With Magnolia DXP, integrated with SAP Commerce solutions, content and commerce can now be easily merged into one rich, personalized experience across all touchpoints to gain a competitive edge.

The SAP Integration and Certification Center (SAP ICC) has certified that the interface software for the product Magnolia Digital Experience Platform, version 6.2 integrates with SAP Customer Experience solutions including SAP Commerce solutions.

Magnolia DXP provides the following benefits to customers using SAP Commerce solutions:

- Better editorial experience, through easy availability of product and catalogue data from SAP Commerce inside Magnolia’s Page Editor. Marketers, merchandisers, and other editors can easily create engaging customer experiences with stories based on real-time commerce data.

- Faster time to market, as new end user experiences can be developed without touching commerce functionality. Customers can even go further, choosing a headless integration approach and decouple user frontend from both commerce and content backends–without losing the effective editorial experience from Magnolia.

- Flexible and future-proofed architecture. Magnolia’s DXP is built on the concept of composability, making it easy to integrate with any third-party system, frontend or storefront – in a headed, headless or hybrid approach.

Magnolia Digital Experience Platform is available on SAP® Store, the online marketplace for SAP and partner offerings.

About Magnolia

Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.

Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.

Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking, and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.

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