Magnolia DXP

Analytics and optimization

See every number that matters — unified insights, AI visibility, and behavioral intelligence, all inside the workspace you already use.

A middle-aged man uses a tablet while digital dashboards displaying an action priority matrix, traffic overview, SEO score, citation rate, and CTR metrics float in the background.

Enterprise brands trust Magnolia DXP

See what's working, right where you work

Content performance data usually lives outside your CMS — buried in a BI tool, a spreadsheet, or someone else's report. Magnolia DXP brings it back into the workspace your team already uses, connecting your analytics, search, and behavioral tools into one visual layer built for content decisions.

NATIVE VISUALIZATION

See every number, without leaving your content.

Analyze performance data right where you write and publish. Connect your tools once — dashboards respect your existing permissions.

  • Built in from day one: Content health, page counts, and outdated content — no setup required.
  • Connect what you already use: Bring in Google Analytics 4, Search Console, and BigQuery, alongside ai12z and Insightech, into one view.
  • Build dashboards by asking: Describe what you want to see in plain language, and let AI assemble the dashboard for you.
A dashboard showing website analytics trends with a modal for defining user segments and engagement metrics like clicks, conversions, and revenue.

AI engines now answer on your behalf. Magnolia Answers powered by ai12z helps you understand how they represent your brand, before a customer ever asks.

  • AI citation tracking: See how often AI engines and answer surfaces reference your brand and content.
  • Site readability for AI agents: Understand how easily AI systems can read and cite your pages.
  • Weakest-page detection: Pinpoint the pages holding back your AI visibility, so you know what to fix first.
See AI visibility by ai12z
A GEO optimization dashboard displaying an action priority matrix chart, SEO scores, and various performance metrics including citation and index rates.

Stop guessing how your content performs. Magnolia Conversions, powered by Insightech, embeds real-time behavioral intelligence into your workflow, linking content decisions to revenue.

  • Revenue optimization: Streamline journeys with heatmaps and pathing. Validate design updates with behavior to keep conversions growing.
  • Conversion loss prevention: See why users drop off. Flag technical friction, measure revenue impact, and watch replays to prioritize fixes.
  • Collaborative data: Empower the whole team. Share reports, heatmaps, and session replays via simple links to align everyone around user insights.
See behavioral analytics by Insightech
A dashboard showing web traffic statistics, page performance metrics, and element interaction analysis with charts and data tables.
A dashboard showing website analytics trends with a modal for defining user segments and engagement metrics like clicks, conversions, and revenue.
A GEO optimization dashboard displaying an action priority matrix chart, SEO scores, and various performance metrics including citation and index rates.
A dashboard showing web traffic statistics, page performance metrics, and element interaction analysis with charts and data tables.

CASE STUDIES

Stories of analytics and success

12% higher conversion rates after digital transformation

  • Content Commerce
  • United Kingdom
With Magnolia, Butlins embarked on a digital transformation project that reduced the website's bounce rate and increased core search and conversion metrics.
Read the case study

20x more concurrent users, no loading delays

  • Global Marketing
  • Transportation
Magnolia helps JobRad’s marketing team publish quickly and target content to the right visitors, while fulfilling the company's mission to get more people on bikes.
Read the case study

Boosting sales with a 54% increase in traffic

  • Global Marketing
  • Poland
Discover how Alior Bank redesigned its mobile web experience, increased organic search traffic by 54%, and drove higher online loan conversions.
Read the case study

Connected Capabilities

A complete platform for global growth

See how your team can evolve its capabilities.

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Enterprise AI Agents & Automations

Eliminate operational bottlenecks across the content supply chain with role-governed AI agents under strict enterprise compliance.

See Agentic AI
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Content management

Capture new markets faster with an agentic content engine built for global brands with local flexibility.

See Content Management
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Enterprise Digital Asset Management (DAM)

Centralize enterprise media with automated WebP/AVIF format conversions, edge CDN delivery, and AI tagging directly inside page workflows.

See Asset Management

FAQs

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