Analytics and optimization

Las marcas empresariales confían en Magnolia DXP

See what's working, right where you work

Content performance data usually lives outside your CMS — buried in a BI tool, a spreadsheet, or someone else's report. Magnolia DXP brings it back into the workspace your team already uses, connecting your analytics, search, and behavioral tools into one visual layer built for content decisions.

NATIVE VISUALIZATION

See every number, without leaving your content.

Analyze performance data right where you write and publish. Connect your tools once — dashboards respect your existing permissions.

Built in from day one: Content health, page counts, and outdated content — no setup required.
Connect what you already use: Bring in Google Analytics 4, Search Console, and BigQuery, alongside ai12z and Insightech, into one view.
Build dashboards by asking: Describe what you want to see in plain language, and let AI assemble the dashboard for you.

AI SEARCH VISIBILITY

Understand how AI sees your brand.

AI engines now answer on your behalf. Magnolia Answers powered by ai12z helps you understand how they represent your brand, before a customer ever asks.

AI citation tracking: See how often AI engines and answer surfaces reference your brand and content.
Site readability for AI agents: Understand how easily AI systems can read and cite your pages.
Weakest-page detection: Pinpoint the pages holding back your AI visibility, so you know what to fix first.

See AI visibility by ai12z

BEHAVIORAL ANALYTICS

Prove every update. Protect every conversion.

Stop guessing how your content performs. Magnolia Conversions, powered by Insightech, embeds real-time behavioral intelligence into your workflow, linking content decisions to revenue.

Revenue optimization: Streamline journeys with heatmaps and pathing. Validate design updates with behavior to keep conversions growing.
Conversion loss prevention: See why users drop off. Flag technical friction, measure revenue impact, and watch replays to prioritize fixes.
Collaborative data: Empower the whole team. Share reports, heatmaps, and session replays via simple links to align everyone around user insights.

See behavioral analytics by Insightech

CASOS PRÁCTICOS

Historias de gobernanza y éxito

Arquitectura modular, entrega en tres meses

Content-driven commerce
United Kingdom

Atlassian, que ya utilizaba Java, integró Magnolia DXP en su infraestructura y lanzó atlassian.com en 33 países y 10 idiomas (41 páginas) en tres meses.

Lee el caso práctico

Arquitectura modular frente a un paquete «todo o nada»

Global Marketing
Transportation

Nationwide optó por la arquitectura modular de Magnolia DXP en lugar de una suite monolítica para evitar la dependencia de una única plataforma, y puso en marcha su implementación en tan solo tres meses.

Lee el caso práctico

Arquitectura flexible en un conjunto multimarca

Global Marketing
Poland

LVM Insurance aprovechó el diseño flexible y modular de Magnolia DXP para integrar sistemas y migrar su página de empleo a su plataforma de marketing.

Lee el caso práctico

Funcionalidades conectadas

Una plataforma completa para el crecimiento a nivel mundial

Descubre cómo tu equipo puede desarrollar sus capacidades.

Agentes de IA

Elimina los cuellos de botella operativos y da libertad a tus equipos para impulsar el crecimiento, gracias a agentes de IA sujetos a una estricta supervisión.

Ver Agentic AI

Content management

Capture new markets faster with an agentic content engine built for global brands with local flexibility.

See Content Management

Asset management

Create once. Optimize fast. Deliver rich visual experiences across every touchpoint.

See Asset Management

Habla con nuestros expertos

Descubre cómo funcionan las soluciones para el recorrido del cliente

Habla con nuestros expertos y descubre cómo Magnolia DXP se adapta a tu entorno tecnológico, a tu equipo y a tu plan de desarrollo —no se trata de una demostración genérica—.

Amplía la personalización sin esfuerzo gracias a la IA
Lanza directamente experimentos rápidos y sin código
Optimiza los ingresos y evita la pérdida de conversiones

FAQs

Find your answers

No. Magnolia connects to the tools you already run — Google Analytics 4, Search Console, ai12z, Insightech, and other sources — and surfaces them in one view inside AdminCentral. Your source systems stay exactly as they are.

Dashboards read from your connected sources rather than replacing them.

Only people with permission. Every dashboard reads through your own Magnolia session, so a user only ever sees the data their existing Magnolia permissions already allow.

Both are possible. Ask in plain language and AI assembles a dashboard for you, or a developer can configure one by hand. Either way, dashboards live in the same app your team already works in.

You license everything directly through Magnolia DXP. There is no need for separate vendor contracts or complex billing — both are part of your single Magnolia agreement.