Enterprise brands trust Magnolia DXP
Turn every visitor interaction into a learning opportunity
Guessing what will lift conversion is expensive — shipping the wrong feature is more expensive still. Magnolia Experiments (powered by Kameleoon) lets you test and optimize experiences with data-backed confidence, so every change to your site is validated before it scales.
VISUAL EXPERIMENTATION
Test rapidly without developer bottlenecks.
Eliminate long development cycles and brittle workarounds. Magnolia Experiments gives marketing and product teams full control to validate hypotheses and launch tests in minutes.
- No-code visual editor: Create content variants and A/B test copy and visual assets on individual page components, directly in the Magnolia editor.
- Headless and SPA ready: Run seamless experiments across traditional server-rendered pages and decoupled frontends that consume Magnolia's JSON delivery API.
- Built for a smooth visitor experience: Designed to keep the experience clean for the visitor while a test runs, protecting UX and Core Web Vitals.
GOVERNANCE AND TARGETING
Turn visitor interactions into growth drivers.
Combine the authoring governance of Magnolia DXP with the #1 AI-powered experimentation platform.
- Traffic and audience control: Split visitor traffic across test variants and target specific audiences using traits already defined in Magnolia.
- Content-safe guardrails: Tests run inside Magnolia with your usual roles and permissions, and editors are warned before they change a page that has a live experiment, so nothing breaks by accident.
- One governed workspace: Set up, run and manage every experiment from inside Magnolia, so testing lives alongside your content under the same governance rather than in a separate tool.
DATA-DRIVEN OPTIMIZATION
Make confident decisions using real-time behavioral data.
Move from "publishing and hoping" to validating what actually drives revenue and engagement.
- Segment-level insights: Serve variants to specific visitor segments with trait-based audiences, so you learn what drives action for the audiences that matter most.
- Optimize against real goals: Track each variant against the conversion goals relevant for your business, so you are validating revenue and engagement, not just clicks.
- Promote the winner in one place: Once a test concludes, easily promote the winning variant to become the active page content directly inside Magnolia.
Case Studies
Stories of scale and success
20x more concurrent users, no loading delays
Boosting sales with a 46% increase in traffic
La transformación digital impulsa la tasa de conversión
Talk to our experts
See Magnolia Experiments in action
Talk to our experts and see how Magnolia DXP fits your stack, your team and your roadmap — not a generic demo.
- Launch rapid, no-code A/B and multivariate experiments
- Validate customer journeys and new features safely with targeted rollouts
- Increase conversion rates and maximize ROI
Do you have more questions? See our FAQs
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