Magnolia Experiments

Angetrieben durch

Magnolia Antworten

Machen Sie Ihre Inhalte mit Magnolia Answers zu einem leistungsstarken, dialogorientierten Erlebnis. Angetrieben von ai12z liefern unsere digitalen Assistenten sofortige KI-Antworten, die Ihre Nutzer wirklich verstehen.

Führende Marken vertrauen auf Magnolia DXP

Turn every visitor interaction into a learning opportunity

Guessing what will lift conversion is expensive — shipping the wrong feature is more expensive still. Magnolia Experiments (powered by Kameleoon) lets you test and optimize experiences with data-backed confidence, so every change to your site is validated before it scales.

VISUAL EXPERIMENTATION

Test rapidly without developer bottlenecks.

Eliminate long development cycles and brittle workarounds. Magnolia Experiments gives marketing and product teams full control to validate hypotheses and launch tests in minutes. 

  • No-code visual editor: Create content variants and A/B test copy and visual assets on individual page components, directly in the Magnolia editor.
  • Headless and SPA ready: Run seamless experiments across traditional server-rendered pages and decoupled frontends that consume Magnolia's JSON delivery API.
  • Built for a smooth visitor experience: Designed to keep the experience clean for the visitor while a test runs, protecting UX and Core Web Vitals.

GOVERNANCE AND TARGETING

Turn visitor interactions into growth drivers.

Combine the authoring governance of Magnolia DXP with the #1 AI-powered experimentation platform.

  • Traffic and audience control: Split visitor traffic across test variants and target specific audiences using traits already defined in Magnolia.
  • Content-safe guardrails: Tests run inside Magnolia with your usual roles and permissions, and editors are warned before they change a page that has a live experiment, so nothing breaks by accident.
  • One governed workspace: Set up, run and manage every experiment from inside Magnolia, so testing lives alongside your content under the same governance rather than in a separate tool.

DATA-DRIVEN OPTIMIZATION

Make confident decisions using real-time behavioral data.

Move from "publishing and hoping" to validating what actually drives revenue and engagement. 

  • Segment-level insights: Serve variants to specific visitor segments with trait-based audiences, so you learn what drives action for the audiences that matter most.
  • Optimize against real goals: Track each variant against the conversion goals relevant for your business, so you are validating revenue and engagement, not just clicks.
  • Promote the winner in one place: Once a test concludes, easily promote the winning variant to become the active page content directly inside Magnolia.

Fallstudien

Erfolgsgeschichten unserer Kunden

Mehr Speed und Flexibilität für JobRad

Dank Magnolia kann JobRad sich nun auf das Wesentliche konzentrieren: den richtigen Content an die richtige Person zur richtigen Zeit ausspielen - und somit mehr Menschen für das Radfahren begeistern.
Zur fallstudie

Mehr Umsatz durch 46 % mehr Traffic

Wie die Alior Bank ihren Online-Umsatz mit Magnolia gesteigert hat.
Zur fallstudie

Magnolia treibt die digitale Transformation von Butlins voran

Mit Magnolia startete Butlins ein digitales Transformationsprojekt, das die Absprungrate der Website senkte und die wichtigsten Such- und Konversionskennzahlen verbesserte.
Zur fallstudie

Talk to our experts

See Magnolia Experiments in action

Talk to our experts and see how Magnolia DXP fits your stack, your team and your roadmap — not a generic demo.

  • Launch rapid, no-code A/B and multivariate experiments  
  • Validate customer journeys and new features safely with targeted rollouts  
  • Increase conversion rates and maximize ROI 

Do you have more questions? See our FAQs

Magnolia Answers powered by ai12z

Häufig gestellte Fragen