Magnolia Experiments

Eliminate long development cycles and brittle workarounds. Magnolia Experiments gives marketing and product teams full control to validate hypotheses and launch tests in minutes. 

• No-code visual editor: Create content variants and A/B test copy and visual assets on individual page components, directly in the Magnolia editor.
• Headless and SPA ready: Run seamless experiments across traditional server-rendered pages and decoupled frontends that consume Magnolia's JSON delivery API.
• Built for a smooth visitor experience: Designed to keep the experience clean for the visitor while a test runs, protecting UX and Core Web Vitals.

Combine the authoring governance of Magnolia DXP with the #1 AI-powered experimentation platform.

• Traffic and audience control: Split visitor traffic across test variants and target specific audiences using traits already defined in Magnolia.
• Content-safe guardrails: Tests run inside Magnolia with your usual roles and permissions, and editors are warned before they change a page that has a live experiment, so nothing breaks by accident.
• One governed workspace: Set up, run and manage every experiment from inside Magnolia, so testing lives alongside your content under the same governance rather than in a separate tool.

Move from "publishing and hoping" to validating what actually drives revenue and engagement. 

• Segment-level insights: Serve variants to specific visitor segments with trait-based audiences, so you learn what drives action for the audiences that matter most.
• Optimize against real goals: Track each variant against the conversion goals relevant for your business, so you are validating revenue and engagement, not just clicks.
• Promote the winner in one place: Once a test concludes, easily promote the winning variant to become the active page content directly inside Magnolia.