Magnolia Digital Experience Platform

A content engine
to easily create and reuse content across multiple channels

Easy integrations
connect any data source, application, or channel – today and in the future

Unified authoring
to create experiences in one seamless workflow, regardless of the source

Real composability

Magnolia DXP allows you to build a modular, integrated technology stack that you can easily adapt to new business requirements, offering:

Pre-built connectors for ecommerce, marketing, analytics, and more
Open integration framework and dozens of Marketplace extensions
API clients and webhooks

Magnolia DXP also lets you deliver these fully integrated customer experiences to any frontend and device – from web apps to digital signage to VR headsets.

Real collaboration

Magnolia DXP lets your teams focus on what matters most at every phase of digital experience delivery – in one workflow and a single UI:

Multiple brands, sites, regions, and languages
Leverage external data, content, and services
Create personalized experiences with omnichannel preview.

Magnolia DXP also offers developer tools such as low-code development, APIs to deliver and personalize content, and a unified workflow for headless development.

Real commitment

At Magnolia DXP, we are laser-focused on your success. Our people make a real effort to get to know you and your business and support you through the whole lifecycle of your project:

100% project success
A network of 200+ certified partners
Fair, transparent pricing

MADE WITH MAGNOLIA DXP

Real benefits for real businesses

Real speed

Accelerate digital experience delivery, increase efficiency, and speed up development.

MOO has built a modular architecture with Magnolia and has seen a 90% reduction in the amount of time developers spend creating new pages.

Read Moo's case study

Real ROI

Maximize the value of your data and technology investment while saving costs.

Primeo Energie integrated Magnolia into its technology landscape, leveraging previous investments while reducing the total cost of ownership at the same time.

Read Primeo Energie's case study

Real outcomes

Create fully integrated experiences that attract, convert, and retain customers.

Union Investment has improved and maintained its great customer experience with Magnolia’s composable, future-proof platform.

Read Union Investment's case study

Interactive Product Tour

See Magnolia DXP in Action

If you're looking to deepen your understanding of Magnolia DXP, you're in the right place. Explore at your own pace, no scheduling needed.

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What is a DXP? (Digital Experience Platform)

Webinars
DXP

Read the blog

Deep integrations unlock better digital experiences

Whitepapers
DXP

Enhance usability and streamline workflows in your digital experience platform (DXP).

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PromoPack_Digital Experience Handbook_New_landing page

The Digital Experience Handbook

Whitepapers
DXP

Get the full overview of digital experience solutions. All you need to know to choose the right solution for your business. For free.

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compare magnolia DXP

No more trade-offs

DXP suites

Seamless integrations with best-of-breed tools are often complex or impossible due to proprietary source code. Few pre-built connectors, even for the suite vendor’s other technologies. Risk of vendor lock-in.

DXP suites are frequently built by acquisition. Workflows that span across the suite are often cumbersome and require switching tools.

Limited architectural flexibility. Requirement to use vendor’s proprietary programming language to build templates.

Long implementation period. Vendor-specific knowledge required. Steep learning curve due to proprietary development methods. Complex editorial workflows.

High licensing and maintenance costs and overages. Expert developer resources required.

Large vendors typically make little effort to build a close relationship. One-size-fits-all approach.

Microservices and API-only

Extremely high development effort to unify and maintain a pure microservices architecture. Limited pre-built connectors. Risk of being overwhelmed in a DIY landscape.

Lack of visual editing for non-technical users. Most solutions only offer content editing using forms. Incomplete editorial workflows.

Built for decoupled architecture and highly flexible. Lack of visual authoring leaves non-technical users behind.

Fast to get started with one service, but a large effort to integrat every service needed. Further growth is usually difficult as custom development is required, creating incomplete editorial workflows.

Lower initial cost but often extremely high development costs. Price ramps rapidly after go-live for enterprise features/traffic/data volumes.

Multiple vendor relationships required to build a DXP. High effort in procurement, accounting, and compliance. No single vendor responsible for overall project success.

Magnolia

Composable architecture unifies the tech stack from legacy systems to the latest martech. Content, data, and services available in a unified authoring interface. Pre-built connectors, API clients and webhooks, open integration framework, and Marketplace extensions.

One workflow and a single, integrated UI. Best-in-class authoring experience including multi-site management, a WYSIWYG editor, omnichannel preview, and personalization.

Hybrid mode allows headless and traditional experience delivery. Non-technical users get a full visual editor and preview despite decoupled frontends.

Fast to deploy and get started. Easy to swap integrated components in and out. Low-code development and marketing self-service including workflows.

Best benefit-cost ratio, paired with consistent and transparent pricing.

Commitment to customer success. Dedicated account team. 100% project success.