Google Analytics gives you the free tools you need to analyze data for your business in one place and get a deeper understanding of your customers. It is a web analytics service offered by Google currently as a platform inside the Google Marketing Platform brand.
Part of the Magnolia Analytics Connector Pack, the Google Analytics connector empowers development teams to easily connect Google Analytics to Magnolia with just a few lines of configuration, and marketing teams to see the analytics data where they typically work - inside the CMS.
The data from Google Analytics is rendered as user-friendly charts and visual indicators inside Magnolia. A dashboard of default metrics such as visitors and sessions are provided out-of-the-box. You can customize the dashboard to include metrics that are important for your business, as well as change how the data is displayed.
As a result, marketers get to see the metrics tighly coupled to content, they can analyze performance faster and benefit from less context switching between tools.
This extension is maintained by Magnolia and comes with the same service level and support as per your Magnolia License Agreement (MLA) and Service Level Agreement (SLA). Read more on our maintenance policy or get in touch with our team here.