Join us at
The Heart of the Swiss Software Ecosystem
Following a succesful, sold-out debut in 2025, the Swiss Software Festival returns for its highly anticipated second edition on June 24 in Arlesheim. This year’s event shines a spotlight on the autonomy-first, Swiss-made solutions driving digital sovereignty across the industry. Bringing together tech enthusiasts, entrepreneurs, and digitalization experts, the festival features two plenary sessions and over 75 talks across eight themed tracks—making it the ultimate platform to explore emerging trends, network with peers, and celebrate the business impact of Swiss innovation.
Beyond "Boring AI": Driving High-Value Content Velocity with Agentic Orchestration
The DXP world expected a giant leap from AI, but reality has often delivered nothing more than "Boring AI"—generators capable of producing massive volumes of content, yet mostly generic in nature. While generating at scale is a technical milestone, few organizations can actually take advantage of it. This is far from what digital leaders and forward-thinking companies expected and actually need from artificial intelligence.
Moving beyond the hype, Magnolia delivers an honest DXP reality check in this keynote. We focus on how to leverage Agentic AI to detect, create, scale, and optimize high-value content and workflows—powered by a flexible tech stack strategy that future-proofs your business.
Key Takeaways:
- The Adoption Blockers: Why fragmented tech stacks and data silos freeze your AI initiatives and lead to low-value output.
- Agentic Workflows in Action: Moving past "Boring AI" to deploy autonomous agents that eliminate manual tasks and elevate content quality.
- Future-Proof Martech: Why a composable strategy is the prerequisite for efficiency, optimization, and visibility in the AI era.
Don't Miss Our Session on Tech Track 4!
Where Digital Experience meets Artificial Intelligence, traditional content workflows are being completely redefined. Join Magnolia experts Christoph Lüthy and Sebastian Geschke on Tech Track 4 (Digital Experience) at 11:30 AM to discover how intelligent orchestration can rocket your content velocity past the limits of today's "Boring AI."
Leap Past "Boring AI" with Magnolia
Book a personalized, 1-on-1 session with Magnolia’s digital experience experts to discuss how we can elevate your content and technology strategy. Plus, by securing your meeting slot today, you’ll automatically be entered into a draw to win a free ticket to the Swiss Software Festival!
By scheduling a meeting with our team, you will:
- Master AI in the Content Lifecycle: Discover how to seamlessly integrate AI into your authoring workflows to automate mundane tasks, personalize at scale, and accelerate time-to-market without sacrificing brand control.
- Maximize Your Martech ROI: Learn how Magnolia’s composable DXP architecture eliminates vendor lock-in, integrates effortlessly with your existing stack, and cuts total cost of ownership (TCO).
- Leverage Global Insights with Swiss Roots: Gain unique perspectives from a proudly Swiss digital experience company that supports leading brands and partners across all continents with enterprise-grade reliability.