Join us at
The Heart of the Swiss Software Ecosystem
Following a succesful, sold-out debut in 2025, the Swiss Software Festival returns for its highly anticipated second edition on June 24 in Arlesheim. This year’s event shines a spotlight on the autonomy-first, Swiss-made solutions driving digital sovereignty across the industry. Bringing together tech enthusiasts, entrepreneurs, and digitalization experts, the festival features two plenary sessions and over 75 talks across eight themed tracks—making it the ultimate platform to explore emerging trends, network with peers, and celebrate the business impact of Swiss innovation.
Beyond "Boring AI": Driving Maximum Content Velocity with Agentic Orchestration
The DXP world expected a lot from AI, but reality has often delivered nothing more than "Boring AI." At the same time, digital leaders face a paradox: they need maximum content velocity while operating with the exact same resources. In this keynote, Magnolia demonstrates how to make the leap from simple text generators to Agentic AI.
We will shed light on the technological foundation required for this level of scaling—from the flexibility of a composable strategy to optimization for generative search (GEO). A practical outlook on how a modern setup bridges the gap between strategy and technological execution.
Key Takeaways:
- DXP Reality Check: Why we must move past the "Boring AI" phase to unlock true efficiency gains.
- Content Management Redefined: From GenAI-assisted creation to autonomous distribution powered by AI agents.
- Maximizing Velocity with Agentic Workflows: How to eliminate manual processes across personalization, translation, and optimization to push content live in record time.
- Future-Proof Martech: Why composability and deep integrations (powered by Magnolia) are essential for visibility in AI search engines.
Don't Miss Our Session on Tech Track 4!
Where Digital Experience meets Artificial Intelligence, traditional content workflows are being completely redefined. Join Magnolia experts Christoph Lüthy and Sebastian Geschke on Tech Track 4 (Digital Experience) at 11:30 AM to discover how intelligent orchestration can rocket your content velocity past the limits of today's "Boring AI."
Leap Past "Boring AI" with Magnolia
Book a personalized, 1-on-1 session with Magnolia’s digital experience experts to discuss how we can elevate your content and technology strategy. Plus, by securing your meeting slot today, you’ll automatically be entered into a draw to win a free ticket to the Swiss Software Festival!
By scheduling a meeting with our team, you will:
- Master AI in the Content Lifecycle: Discover how to seamlessly integrate AI into your authoring workflows to automate mundane tasks, personalize at scale, and accelerate time-to-market without sacrificing brand control.
- Maximize Your Martech ROI: Learn how Magnolia’s composable DXP architecture eliminates vendor lock-in, integrates effortlessly with your existing stack, and cuts total cost of ownership (TCO).
- Leverage Global Insights with Swiss Roots: Gain unique perspectives from a proudly Swiss digital experience company that supports leading brands and partners across all continents with enterprise-grade reliability.