Magnolia partners with BigCommerce to deliver complete omnichannel e-commerce solution


Magnolia the leading content management system (CMS) provider today announces a partnership with BigCommerce, one of the leading open SaaS e-commerce platforms, to deliver a complete omnichannel e-commerce solution.

This new integration provides a valuable tool for marketers and UX teams in today’s omnichannel environment to deliver seamless user experiences across desktop, mobile, tablets and wearable devices.

The partnership will empower BigCommerce customers with Magnolia’s flexible content management capabilities to quickly and easily create, manage and personalise online content—all within a single platform.

BigCommerce will provide Magnolia customers with the agility to quickly create a robust e-commerce site that incorporates features like merchandising, checkout customisation, digital wallets and much more.

Commenting on the partnership, Tim Brown, CEO at Magnolia said:

“Brands looking to develop an e-commerce site need the agility to create a website quickly, without worrying about back-office integrations."

“By combining our solution with BigCommerce's technology within the same DX architecture, marketers and UX teams are empowered to deliver exceptional digital experiences across a myriad of channels.”

Mark Adams, GM for BigCommerce Europe: “Through our seamless integration with Magnolia's CMS, BigCommerce customers can reap the benefits of a versatile tool to advance their commerce experiences. This new solution uses open-platform flexibility and extensibility to empower brands to focus on what's truly important – optimising your business for growth.”

About Magnolia

Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Get full headless flexibility and seamless workflows across best-of-breed digital experience stacks.
Global leaders such as Tesco, Avis, Generali and the New York Times all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.

Founded in 1997, Magnolia is a privately-held company headquartered in Basel, Switzerland. The company has offices around the globe, and customers in over 100 countries.


About BigCommerce

BigCommerce is a leading open SaaS e-commerce platform for established and rapidly-growing businesses. BigCommerce powers B2B and B2C e-commerce for more than 60,000 stores, 1,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Skullcandy, Sony and Toyota.

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Media Contact Details

Rachel Nulty / Jake Rowlands
+44 208 408 8000