The Fusion of Content and Commerce

Download your free white paper on providing digital experiences for tomorrow’s customers. Brought to you by commercetools and Magnolia.

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Customers are demanding, well-connected and informed. Thus, brands and merchants must increasingly focus on providing their customers and prospects an entertaining, inspiring and efficient shopping experience or risk losing business.

A fundamental building block for these shopping experiences is to merge editorial content with commerce elements.

This whitepaper will outline the necessary steps for implementing a sustainable content commerce strategy and supports brands and merchants in opting for a suitable integration approach.