About the Webinar
AI is reshaping how healthcare professionals discover and consume information. To stay competitive, pharma organizations must rethink how HCP portals are structured, governed, and optimized for visibility and trust. At the same time, growing demand for digital content creates immense pressure on Medical, Legal, and Regulatory (MLR) review processes.
Join experts from Magnolia, Crescendo Collective, and Digitalya to discover how you can scale your content velocity, optimize for Generative Engine Optimization (GEO), and streamline MLR workflows without increasing compliance risk. You will leave with clear strategies to build an AI-ready HCP experience that drives engagement and accelerates go-to-market execution.
In this session, you will learn:
- How Generative Engine Optimization (GEO) impacts HCP discovery and portal visibility in AI-driven search environments.
- Strategies to scale content velocity and eliminate bottlenecks in your digital production pipeline.
- Practical governance frameworks and MLR express capabilities to maintain strict compliance without slowing down delivery.
Our experts
CTO, Crescendo Collective
Jeremy Summers is the CTO at Crescendo Collective, leading global digital transformation across pharma, CPG, and finance. With 20+ years of digital marketing experience, he builds automated tools to streamline the Medical, Legal, and Regulatory (MLR) review process for pharma campaigns.
