BLKB Case Study


BLKB + Magnolia

Magnolia allows us to offer our visitors a more modern and optimized user experience. We are convinced that we are well-positioned for the future and want to leverage Magnolia's capabilities even more to provide an experience tailored to the customer. Thanks to the maturity of the product, we were able to complete the project in a short time and without major obstacles.

Samuel Nussbächer

Head of MarTech & Analytics at BLKB


Basellandschaftliche Kantonalbank (BLKB) is the largest bank in the Basel area and one of the leading banks in northwestern Switzerland. The company has been taking responsibility for the people in the region for 150 years and stands for tradition and trust as a partner for private individuals, companies, municipalities and the canton. BLKB has 24 branches in the canton of Basel-Landschaft and further branches in the surrounding area. With about 9000 employees, BLKB is also an important employer in the region.

The challenge

Simple management of a future-proof customer experience

One the one hand, the BLKB website is the access point to e-banking, and on the other hand serves as a central platform for customer information, corporate communication and interaction with its customers. The existing website was to be transformed into a modern online platform with a future-oriented customer experience. The vision was to align the website with the e-commerce experience and use a funnel-based approach for the new design. The website was to offer both customers and non-customers inspiration and information as well as assistance on financial matters – on mobile and desktop. The challenge was not only to create a modern online experience – for BLKB it was also important to make the websites management as simple as possible.

The list of requirements was ambitious: BLKB wanted a solution that was established on the market and offered a wide range of customization options in terms of the system landscape. In this way, the company's own initiatives in the direction of personalized experiences were to be driven forward. Together with its partner jls, BLKB, therefore opted for Magnolia.

The solution

Consistent user experience and fast implementation

With Magnolia, BLKB and jls designed the central touchpoint to the online world of BLKB, because users can also access the e-banking system via the website.

This provides customers and website visitors with a consistent, modernized user experience throughout the entire journey. Magnolia's best-of-breed approach also enabled BLKB to integrate the new CMS into its existing tech stack. As a result, the implementation of the new website was completed within four months, including the migration of all content.

In addition, Magnolia's headless CMS enables BLKB to realize a better authoring and customer experience thanks to its WYSIWYG editor. The user-friendliness of the solution ensures, for example, that adjustments to the website or e-banking can be made easily and quickly. The additional high-security standards of Magnolia's solution enable advanced rights management.

Central hub and integration of third-party systems

Magnolia offers BLKB a central content hub with potential for the future – among other things, through a large number of Connector Packs. In addition, the bank was able to integrate various third-party systems into the website, for example, a live chat (Luware Chat Integration) and a market data portal (Börsen&Märkte Offering). BLKB also plans to connect the marketing automation tool of Magnolia's partner BSI for an even better user experience. Analytics functionalities are already integrated.

The introduction of Magnolia also offers BLKB a further advantage: the website and e-banking systems, which continue to exist independently of each other, minimize the risk in the event of technical failures. Customers can be informed via the website if e-banking is unavailable and, conversely, continue to use e-banking if the website goes down.

The result

Providing an optimal customer experience in a simple, modern, and secure way

With Magnolia's CMS, BLKB has improved the customer experience of website visitors and e-banking customers, which has led to an increase in website conversions. In parallel, employees are now using a modern, user-friendly CMS that allows them to publish and release content quickly and easily. As a result, the time it takes to publish a landing page has been reduced by 50%. In addition, the collaboration of individual departments is simplified – thanks to Magnolia's advanced rights and role management, more editors can be given access to the platform without compromising data security.



Financial services



Use case
Corporate Website

To the BLKB website
Gold Partner Gold Partner
logo reading JLS DIGITAL


We design and develop custom mobile apps, web applications and interaction designs - platform neutral, web, mobile or cloud based.

Through our work, we create an innovative digital experience and new business models for our customers. Our team combines the best of front-end and back-end development, interaction design and digital marketing: we develop digital solutions that help our customers to excel in their business.

Key Metrics


landing page publishing time


number of authors