Magnolia Appoints Tim Brown as Chief Executive Officer

Feb 4, 2019 | 11:20 AM
Headshot of man wearing glasses

Marketing technology industry visionary to power global growth for one of the world’s top digital experience solution providers.

BASEL, SWITZERLAND, February 4, 2019 — Magnolia, a global leader in digital experience and content management software, today announces the appointment of Tim Brown as Chief Executive Officer, effective immediately. Former CEO and Co-Founder, Pascal Mangold, will continue to serve on the Board of Directors and is delighted to finalize the transition of executive leadership to Brown.

Brown brings more than two decades of experience in the marketing technology industry as both a corporate executive and investor.

He has served as CEO of website testing and personalization category leaders Maxymiser and Touch Clarity, both of which over a period of many years grew powerful, global market positions.

Under Brown’s leadership, Magnolia will advance its goal to help marketers deliver a superior customer experience at speed.

According to Brown, “The bottom-line is that today’s customer experience practitioners have had enough of their legacy content management systems. They’re tired of the rising costs, the complex integration challenges, and the painfully slow go-live times required for even the most basic web project. They’re searching for a better way.”

“This provides a fantastic opportunity for Magnolia and our strong partner network,” adds Brown. “We’re offering a unique blend of power, speed, and connectivity that surpasses other content management systems on the market in on-prem, cloud, and headless configurations. We strive to meet the needs of digital-savvy customer experience practitioners with ambition but who don’t possess the vast resources and budget required to support many legacy platforms.”

Former CEO Pascal Mangold agrees, “Since founding the company, we’ve made meaningful strides towards building a content management system that marketers can truly trust. With that said, I couldn’t be more proud of everything we’ve accomplished to date.”

“Tim is the right person to build on this momentum,” explains Mangold. “He has a proven track record of scaling marketing technology companies, like Magnolia, into category leaders. I am looking forward to working with him in his new role as CEO.”

As CEO, Brown will be focused on driving global growth for the digital experience solution provider, which includes Magnolia 6, the latest version of the company’s flagship product. Purpose-built to help marketers deliver a better customer experience faster, the product’s new features include a re-designed user interface, intelligent contextual search, automated tagging, and faster content modeling functionalities.

To learn more about Magnolia, please visit:

About Magnolia

Magnolia is a platform for building best-of-breed digital experiences. Enterprises such as Avis, Generali, Tesco and the New York Times use Magnolia CMS as a central hub for their web, mobile and DX initiatives.

Magnolia is a privately-held company, founded in 1997, with headquarters in Basel, Switzerland and subsidiaries around the globe. To learn more, please visit:


For more information, please contact:

Rasmus Skjoldan

Chief Marketing Officer

+41 61 228 90 00