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  • Mar 24, 2022
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Category Business
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What Is Cloud Content Management?

What Is Cloud Content Management?

Being a marketer or web developer nowadays can sometimes feel like being a circus performer. The circus can be a fascinating and enjoyable experience for everyone that attends, but it takes a lot of concentration and hard work from the performers to make it happen. At times, they may feel like the tightrope walkers, plate spinners, or unicycle riders as they try to juggle numerous pieces of digital content and channels to provide the ideal customer experience.

Getting content management right is pivotal to providing that exceptional experience customers crave, but many legacy CMS systems can hinder progress. A better solution to match the requirements of the modern world is cloud content management.

Cloud application services spending is expected to reach $145.4 billion in 2022. This spending comes since organizations have found great fortune by moving their operations to the cloud, and content management is no exception. In this blog post, we’ll explain what cloud content management is, why it matters, and the things you should consider when choosing a cloud content management system.

Cloud Content Management Explained

Cloud content management is the process of creating, editing, organizing, and publishing content and digital assets using cloud-based systems, like a cloud CMS. It often provides more flexibility and adaptability in an ever-changing digital environment compared to software hosted on premises.

A cloud CMS is a content management system that is hosted in the cloud. Unlike traditional CMS platforms that are hosted on-premises, a cloud CMS doesn’t require companies to procure their own infrastructure, such as servers or networking. These benefits are why organizations continue to adopt cloud-based systems, but they aren’t the only reasons why shifting to cloud content management is pivotal today.

Why Is Cloud Content Management Important?

Companies considering a new content management strategy need to understand how cloud content management can be beneficial.

Digital Transformation

For many companies, a cloud or cloud-first strategy means future-proofing their business. Outdated legacy infrastructure often isn’t capable of handling the everyday challenges that companies face, and it definitely can’t keep up with competitors who invest in new technology. Companies need to embrace digital transformation and consider moving to cloud-based content management to continue to publish content and digital assets at the required pace.

Scalability to Grow Digital Business

Things can change instantly, as many businesses understood when the pandemic began. Companies needed to adapt quickly to an entirely new environment, and cloud-based infrastructure was critical to serving customers who had to resort to digital channels. However, other market changes such as new channels growing in popularity or competitors quickly gaining market share aren’t to be overlooked either. In every scenario, businesses need to ensure that their content creation and management needs are met.

Financial Flexibility

Choosing a cloud content management system enables your business to capitalize on the flexibility provided by lower startup costs and scalable technology. The cost for any type of cloud offering differs from the high upfront investment for on-premises infrastructure, and the fact that you don’t own it means that you are more flexible when it comes to scaling capacity up or down.

How Cloud Content Management Is Implemented

When implementing a cloud content management platform you have a choice between various cloud models.


The Infrastructure-as-a-Service (IaaS) model provides IT infrastructure such as compute and storage capacity on a subscription basis. IaaS is an alternative to on-premises infrastructure and provides easier control and scalability compared to on-premises datacenters. IaaS provides infrastructure only and companies are responsible for hosting their cloud content management system on this infrastructure.


The Platform-as-a-Service (PaaS) model provides services beyond IaaS. These services also include the operating systems (OS), databases, and software as a subscription. PaaS frequently provides additional software to manage and monitor the service. Essentially, PaaS gives developers a framework for building, launching, and managing applications.


The Software-as-a-Service (SaaS) model makes software available for immediate consumption.

The SaaS vendor is entirely responsible for running its software. This means that SaaS customers do not need to concern themselves with managing any infrastructure, OS, or software versions.

Hybrid Cloud

A hybrid cloud environment combines on-premises infrastructure and cloud, or a private cloud with a public cloud, enabling data to flow between the environments.

Cloud CMS Essentials

We’re moving further into a future that requires ease-of-access across multiple locations. Cloud-enabled tools are slowly becoming the norm. In this guide, we outline everything you need to know about the cloud and more specifically a cloud-based CMS.

Necessary Features and Considerations for a Cloud CMS

There are a few key features and considerations that need to be taken into account when selecting a cloud CMS:

1. Cloud-Based Infrastructure

The fundamental consideration for a cloud CMS is that it needs to be hosted on a cloud-based infrastructure. This enables businesses to capitalize on the various benefits of cloud-based systems.

2. Marketer-Friendliness

A cloud CMS needs to be marketer-friendly to support the content authors using it. Cloud content management should provide tools for non-technical teams, arming marketers with the WYSIWYG functionality that makes them more confident and productive.

3. Headless Architecture

A cloud CMS should leverage headless architecture to separate the frontend presentation and backend content management layers. Separating the two layers enables content to be delivered to multiple channels via APIs and make upgrades in the backend independent from frontend development.

Learn more about headless cloud CMS'.

4. Easy Integrations

A cloud CMS should allow for easy integrations with other systems commonly used by modern companies, including analytics, commerce, CRM systems, and more.

5. Enterprise-Grade Security

An enterprise content management system in the cloud should offer adequate security such as single sign-on (SSO) and authentication.

Deploying Magnolia to the Cloud

Adopting a cloud content management approach can help your organization step into the future. If you want the increased flexibility to quickly adapt to market changes then a cloud content management solution might be your best option.

Magnolia’s PaaS deployment option is optimized for running Magnolia in the cloud. Companies that prefer to leverage their existing IaaS have the option to self-host Magnolia.

Marketers can leverage WYSIWYG editing and developers can use Magnolia as a frontend-agnostic system to create engaging digital experiences.

Uncover the benefits of a cloud-based DXP by watching our webinar: Making the Cloud the Foundation of Your Digital Experience Ecosystem.

About the Author

Andrew Warinner Senior Solution Architect at Magnolia

Andrew Warinner is Senior Solution Architect in Magnolia’s Services team. He has wide ranging experience in product development and management, technical leadership and people management. He's a keen reader and also a very prolific writer on quora. Andrew is originally from Illinois (U.S.) but has lived in Switzerland for longer than he'd like to admit.

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