About the author
Klaus Cloppenburg
CEO, interactive tools
With more than 20 years of experience, Klaus Cloppenburg is one of the leading experts in strategy development and digital media creation. As CEO of interactive tools GmbH, he has been advising clients on digital strategy development and brand management since 2001. With around 90 employees, the Berlin-based digital agency develops user-centric online offerings for companies such as Liebherr, Olympus and Sparkasse.