What I learned about content strategy at B2B Marketing Expo 2017
Mar 30, 2017
So B2B Marketing Expo is all about reaching and convincing prospects that you can help them improve their businesses. That’s why I headed there to see what I could find out about getting the most out of our content at Magnolia. It seemed like a good place to do it, with around 100 speakers, 200 exhibitors and 5,000 attendees. It’s a free event, but that has its ups and downs, as some talks were completely oversubscribed, and attendees needed to squeeze into very small areas.