- Mar 27, 2023
- 5 MIN
Differentiating with your unique story at every digital touchpoint
Magnolia named a Visionary in the 2023 Gartner Magic Quadrant for Digital Experience Platforms
If the business you work for — is serious about differentiating itself against fierce competition, figuring out how to present that uniqueness on digital touchpoints is the gate you have to walk through.
What is unique about you? Your business may be at different stages of its strategic journey toward differentiation:
Know what is truly unique about your brand, products, and services
Understand which uniqueness is attractive to buyers
Focus products on what is both unique and attractive
Take your repackaged products to market
Because digital touchpoints are your customers' primary way to engage with you, using them to present what is unique about your company is the one thing that cannot fail.
Marketers charged to do that need an array of tools at their disposal. And critically, they need to work well together. How else can marketers produce highly personalized digital touchpoints that show off that uniqueness?
Now you can use marketing software in combination
All businesses use multiple technology products in combination, “the average enterprise uses 120 marketing tools”, according to chiefmartec.com. Making that realistic for the digital marketer without having to constantly copy-paste stuff between browser tabs is seriously important.
Copy-pasting is painful, but presenting a fragmented view of your product is worse. And, as painful as that copy-pasting is, what's worse is your customer experience, where each of those 120 products fails to deliver a unified view of your uniqueness.
That’s what the DXP software market is about: Using software together well to create digital experiences. What’s different about Magnolia is that it’s built to connect software from any software maker.
Let’s unpack that:
In the world of tech, combining digital marketing products has come to be known as “composability”
And in that world of combined software, buyers can, as per the Gartner Magic Quadrant for Digital Experience Platforms (DXPs), “Use this Magic Quadrant to identify vendors that meet your needs across web, mobile and other digital channels.”
Selecting a platform: So, if your teams need to create streams of digital moments for all their customers, the Gartner Magic Quadrant for DXPs is a reliable starting point
Magnolia recognized as a Visionary
Let’s take a look at how Magnolia is positioned in the research.
For the second time, Magnolia is recognized as a Visionary in the brand-new Gartner Magic Quadrant for Digital Experience Platforms (DXPs). I encourage you to take a look at the visual overview of 14 selected DXP vendors:
There are different approaches to creating a DXP—which are laid out well in this year’s Magic Quadrant. From our side at Magnolia, it comes down to using software from any vendor in combination (what your nerd friends will often call composability).
“Show me the architecture diagram”, said no CMO ever
Marketers and business leaders are almost never interested in technology architecture and its visual representation through what is known as “architecture diagrams”. But the implications of bad architecture are profound and can cripple success. So it matters. It just needs to come down to earth for them.
Let’s do that in 30 seconds flat:
What is architecture again? It just means the whole landscape of software you use as a marketer and how it’s all put together to make the data flow. This is where you get powerful benefits from the combinations—or get dragged down by inflexibility.
How to combine software: When we say our architecture is business-ready, all we mean is that Magnolia comes with blueprints and templates for how to connect your software. Your business needs to show its uniqueness. It can best do so through well-connected software.
How to show off uniqueness: Magnolia is committed to putting you first. What does that mean? The technology choices are there to support you in bringing your uniqueness to market. Magnolia allows you to combine both existing and new software & data. When you do that, you elevate the experiences you build, and what’s unique about you will be seen. The architecture will hold it together.
A quick overview of the Magnolia DXP’s benefits:
If you prefer to dig deeper, you can also listen to the audio blog about the Future of your DXP.
We’re also making the full 2023 Gartner Magic Quadrant for Digital Experience Platforms available. It includes vendor profiles of Magnolia and all other vendors included in the research.
Mandatory disclaimer from Gartner
2023 Gartner Magic Quadrant for Digital Experience Platforms, Irina Guseva, John Field, Mike Lowndes, and Jim Murphy, March 13, 2023
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and PEER INSIGHTS are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Magnolia.