What is a DXP?
A Digital Experience Platform (DXP) is a set of integrated technology components that together provide the tools and capabilities to create, manage, and deliver content and experiences across digital channels and touchpoints in a consistent, unified way that allows developers and non-technical users, for example, marketing teams, to collaborate.
A composable DXP is built using a modular architecture, enabling organizations to adapt their digital strategy and execution to changing user behavior and customer needs.
构建自由组合的 DXP
为客户提供跨渠道、个性化的数字体验，需要企业选择现代化的、功能强大且易于集成的系统（包括 CMS、数据分析、电商后台、营销自动化系统等）来构建数字体验平台（DXP）。
为了降低项目的复杂性，我们开发了一个 DXP 框架，将 DXP 分成 3 个层，每个层有 4 个构建块，使其更容易理解和设计。这些构建块允许您以小规模起步，同时考虑到未来的发展，允许您在学习和成长过程中扩展企业的 DXP 的功能。
虽然您可能尚未拥有 DXP 的所有组件/功能，但您可能会发现，您的现有的系统已经包含了 DXP 的许多部分。这个框架将帮助您了解 DXP 的蓝图，并找到企业可以加强的方向。
Magnolia 的优势
快速上线
现代企业需要实现项目的迅速开发和上线。这个目标需要借助高绩效团队和现代技术栈来实现。Magnolia 为企业提供了合适的技术，使他们能够以最快的方式推出完美的数字体验。
满足未来需求
应对今天和明天的挑战。Magnolia 的可组合、基于 API 的架构使您可以构建现代化、灵活且可扩展的技术栈。
投资回报
无需更换现有的工具供应商。Magnolia 能与您现有的工具协同工作，并简化了开发数字体验的方式，从而增加了从客户体验系统投资中获得的价值。
DXP 101: From disjointed to seamless customer experiences
There is a shift away from content management to digital experience management. Market leaders and disruptors now go beyond creating and managing digital content and focus more on holistic, integrated customer journeys.
Led by analyst firms Gartner and Forrester, the category of Content Management Systems (CMSs) evolved into Digital Experience Platforms (DXPs). Our beginner’s guide will help you make sense of the DXP and equip you with the knowledge you need to choose the right solution for your business.
通过集成实现强大的数字体验平台（DXP）
Magnolia 的内容管理系统是数字体验平台（DXP）的核心组件之一，它提供了内容和体验管理功能。Magnolia 还提供了额外的组件，如个性化、优化和跨渠道体验交付。您可以将 Magnolia 与您选择的营销自动化、电商和数据分析系统集成，搭建强大的数字体验平台（DXP）。
FAQs
What are the 3 layers of the DXP framework?
The three layers of the DXP framework are:
- Experience Layer: is closest to the end-user that interacts with the digital experience, for example, via the website or a mobile application.
- Management Layer: Includes software applications and services for creating and orchestrating content and digital assets, and for collaboration between content authors in real-time.
- Infrastructure Layer: Includes the infrastructure components and integrations with 3rd-party systems that expand the platform as well as developer tooling.
Why should a DXP use composable architecture?
A composable Digital Experience Platform (DXP) follows a modular approach to building a DXP by integrating independent components and services, allowing organizations to customize and adapt their technology stack based on their specific business requirements and changing customer expectations.
Why do organizations need to think about composable platforms?
Organizations should consider composable platforms because of their advantages over monolithic solutions. A composable DXP enables organizations to be flexible and agile, allowing them to adapt to changing requirements by integrating the latest technologies, such as best-of-breed components from different vendors. By using their unique platform, organizations can create customized online experiences tailored to their unique business needs, resulting in faster digital delivery, higher ROI, and improved customer engagement and satisfaction.
What are some use cases for Digital Experience Platforms?
- The prime use case of a DXP is consolidation. It allows organizations to manage their entire digital presence in a single platform.
- The second use case is cost optimization and efficiency. Unified authoring and workflows make teams more efficient and reduce the overall cost of digital delivery.
- A DXP also enables self-service through authenticated experiences such as customer portals.
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- 申请 30 天的免费试用。
- 我们把License和所需的资源通过邮件发送给您。
- 安装 Magnolia 并开始创建您的项目。
