About the author

Bleddyn Williams

Head of Engineering - Digital at Sainsbury's

Bleddyn Williams loves a challenge, and having worked in the digital environment since the 90s, there has never been a shortage of challenges over the years. He is now Head of Engineering within a major UK retailer, reaching millions of customers online and in-store each week, where he constantly strives to improve their digital experience. His focus has always been on building a close partnership with clients to create quality solutions. If you’re quick enough, you can spot him around London on his Brompton bicycle.