About the Webinar
Personalization is a priority for digital teams, but turning that ambition into meaningful customer experiences isn't always straightforward. Organizations have access to more customer data than ever, yet determining which data is actionable, how to define the right audiences, and where personalization can have the greatest business impact can be challenging.
Join Magnolia and Frost Bank for a practical look at how to put personalization into action. Frost Bank's VP of Digital Marketing, Gage Talbert, will share a framework for activating your audiences — from evaluating available and actionable data to defining audience segments, aligning personalization with business objectives, and measuring its impact.
In this session, you will learn:
- How to build an effective, sustainable personalization program using a step-by-step framework
- Methods for evaluating currently available data and determining which are most impactful
- Strategies for defining meaningful audience segments and matching use cases
- Approaches for aligning personalization efforts directly with business ROI
Presented by
Vice President of Digital Marketing, , Frost Bank
Gage Talbert, Vice President of Digital Marketing at Frost Bank, is a data-driven digital marketing practitioner with over a decade of experience in digital marketing strategy, paid media, and analytics. He has led the overhaul of over 1,000 web pages, built personalization, experimentation, and measurement programs from the ground up, and helped numerous teams utilize performance marketing data to improve campaign outcomes.
