AI is changing how customers discover, compare, and interact with financial services. As search becomes more conversational and digital journeys become more fragmented, customer expectations are shifting towards faster, clearer, and more contextual experiences.
Join experts from Home Credit and Magnolia for perspectives on what it takes to prepare financial institutions for this new reality. We will explore why AI readiness is not simply about adopting tools - it requires a stronger foundation across structured content, CMS agility, governance, data readiness, and composable digital architecture.
What you’ll learn:
- Why AI readiness begins with your content foundation, rather than just the implementation of new AI tools
- How to move beyond channel-based thinking to create an adaptive platform that stays compliant in a fragmented digital landscape
- Strategies to close the gap between marketing’s need for fast deployment and IT’s requirement for enterprise-grade stability
Our experts
Head of Digital Platforms, Home Credit Vietnam
With 25+ years in e-commerce and tech services, Desmond is a technology and business leader who drives P&L, digital transformation, and change. He connects business needs with tech solutions, with a focus on martech and data analytics. He mentors teams, leads organizational change, and builds digital solutions that deliver growth and measurable results.
Managing Director APAC, Magnolia
Don Lee is responsible for driving growth and expanding the company's presence across the region and the globe. With more than 20 years of experience in the marketing technology industry, he is passionate about digital disruption and evolution. Don is also committed to helping businesses stay ahead of the curve by leveraging future-proof platforms to drive growth and innovation.