About the Webinar
Is your team tired of the AI hype and ready for proven, real-world results?
See how Global Blue, a world leader in retail and payment services, transformed its global content operations with AI.
In this exclusive session, we sit down with Global Blue and their implementation partner Arvato Systems to uncover their journey. They'll share how they went from week-long translation cycles and soaring agency costs to a streamlined, AI-powered workflow that delivers content in 14 languages in minutes.
In this webinar, you will learn:
- How to slash translation times from weeks to under 10 minutes while dramatically reducing costs.
- How Global Blue overcame internal concerns around security, governance, and brand consistency to launch their AI project.
- Practical applications of AI for SEO, including automated metadata generation to improve visibility.
- A look into their future roadmap, including using AI for automated alt-text generation to meet accessibility standards.
The session includes a demo showing how Global Blue's content team uses these AI features inside their CMS. Don't miss this chance to get actionable insights for your own AI strategy.
Global Blue’s AI success in numbers
reduction in translation services costs
language versions translated
minutes for translations, from weeks
Our Experts
Eleonora Parlatore
Head of Creative Services and Operations , Global Blue
Experienced professional with over 10 years in the retail, luxury, and financial sectors, delivering excellence through innovative, data-driven, and technology-led projects. Skilled in leading international campaigns, building strong stakeholder relationships, and exploring new ways to work more efficiently with AI and content.
Christopher Bigg
Digital Experience Platform Expert, Global Blue
Digital Experience Platform (DXP) Specialist at Global Blue with over 8 years of experience in content management, large-scale web migrations, and platform optimisation. Currently focused on leveraging AI within Magnolia to automate and enhance content creation—accelerating time-to-market while maintaining quality and consistency.
Magnolia Expert, Arvato Systems Schweiz AG
Marvin Kerkhoff ist seit 2006 Webentwickler. Vor 10 Jahren erwarb er seine Magnolia-Zertifizierung und arbeitet seither als Magnolia Certified Professional Developer für die Arvato Systems Schweiz AG. Er verfügt über umfangreiche Erfahrung in E-Commerce und Digital Business Projekten bei einer Vielzahl von Kunden.
Head of Group Consulting, Magnolia