Rigol Technologies + Magnolia
Rigol Technologies unifies global digital operations with Magnolia DXP
market-specific websites
languages
Über den Kunden
Rigol Technologies is a global manufacturer of electronic measurement instruments, serving customers in more than 90 countries and regions across education, research, manufacturing, and engineering. Its portfolio spans more than 10 product lines, including oscilloscopes, spectrum analyzers, signal generators, and power supplies.
The Challenge
Fragmented digital ecosystem creates barriers to global growth
As Rigol expanded globally, its digital environment became increasingly difficult to scale. Inconsistent brand identity across regions created a disconnected experience for users, while disparate technology stacks and legacy systems made maintenance a burden.
Independent market websites fragmented the architecture, leading to inefficient traffic distribution that weakened SEO performance and engagement.
Additionally, manual content operations and insufficient search capabilities slowed marketing response times and made it harder for customers to find product information.
The Solution
A modular platform unifies global operations and design
Hivech, a Magnolia partner, partnered with Rigol to implement our modular enterprise platform for multi-site and multi-language operations.
We replaced the fragmented legacy systems with a centralized architecture that supports 11 market-specific websites in one system.
To keep developers and marketers focused on delivery, we created a reusable component library that ensures visual consistency and speeds up the creation of new pages.
This approach allows Rigol to manage its global presence through a unified domain with automatic locale detection for a smoother user journey.
The Result
Optimized user journeys and centralized management drive efficiency
The transformation established a modern, scalable brand presence that is easy to maintain. By upgrading to our robust enterprise DXP, Rigol unified its global operations and strengthened its SEO through a single-domain strategy. Marketing teams now have the agility to launch content faster, while clearer click paths have improved the efficiency of lead capture. These changes have enhanced how customers discover products and resources, providing a reliable digital foundation for Rigol’s future growth.
"The Magnolia team provided strong support from planning to launch. They understood the complexity of managing multiple sites and multiple languages from day one. Together, we moved Rigol to a single modular platform with a clear structure and reusable components. This reduced operational overhead, improved consistency across markets, and gave marketing teams faster control over content and lead generation."
