Traditional personalization often falls short because it relies on incomplete data, inflexible rules, and assumptions about customer behavior.
Join the second episode of our webinar series to discover how AI can uncover customer intent, deliver more relevant digital experiences, and help organizations move beyond one-size-fits-all personalization.
About the session
Personalization has promised better digital experiences for years, yet many initiatives struggle to deliver meaningful results.
In this session, discover how AI is changing the approach by moving beyond static segments and predefined rules to better understand customer intent and respond to what individuals are actually trying to accomplish.
Join Magnolia and TBSCG as they explore a more practical approach to intent-based personalization that helps marketing and digital teams turn customer signals into relevant experiences.
What you’ll learn:
- Why traditional personalization approaches often fall short and how AI can help overcome their limitations
- How to use behavioral and contextual signals to better understand customer intent
- Ways to turn customer intent into more relevant content, journeys, and digital experiences
- How to identify and prioritize personalization opportunities that can drive meaningful engagement and conversion
Sign up for just this webinar or join all three episodes of AI for Digital Experiences!
Episode 1 explores how to scale content with agentic AI while Episode 3 highlights how to maintain content governance in the age of AI.
Our experts
CTO, TBSCG
Alec Bennett is CTO at TBSCG, with 26 years of experience designing digital experience solutions for leading global organizations. Having held leadership roles at Adobe and Interwoven, he has spent his career helping brands harness technology to deliver personalized customer experiences. Today, Alec focuses on how AI reshapes digital experience—transforming content operations, accelerating personalization, and moving organizations from isolated experimentation to scalable business value.
Head of Group Consulting, Magnolia
Working at the intersection of business, technology, and AI, Jan helps Magnolia clients succeed with their content and digital experience initiatives — framing intelligent, agentic solutions to solve their unique enterprise challenges and opportunities.
Partner Manager & Moderator, Magnolia
Ellis is Partner Marketing Manager at Magnolia, keeping partners in the loop with all the good stuff we’re up to and firing up co-marketing efforts that show off the power of Magnolia's Composable DXP. He’s also been known to “volunteer” for the occasional webinar, mostly against his will, but somehow manages to pull insights and spark lively conversations anyway!
