Magnolia DXP is an agentic digital experience platform for managing content, assets, personalization, experimentation, commerce integrations, and localization. The demo shows authors managing sites, pages, sub-pages, stories, metadata, translations, and approvals in the Pages App, which uses a clear folder structure. In the WYSIWYG editor, authors create pages with reusable components, modify content through component dialogs, and share versioned components through Component Factory. The Renivo AI layer can create a page from a chat request such as “Create a page called Summer sale under Campaigns with the title ‘Summer sale 2026’,” change a hero headline, or turn pasted draft text into a blog post. It shows the planned fields and components before execution, follows the components allowed by the template, reports anything it cannot fill, creates a version before destructive actions, and waits for approval before moving, deleting, or publishing. AI-assisted fields can generate SEO descriptions, rewrite text, summarize content, or apply reusable Hyper Prompts for brand voice and approved messaging. Authors can preview stories at different screen sizes, compare versions, publish with one click, generate SEO metadata and schema.org JSON-LD GEO metadata, and use Quick Translate to translate pages, areas, and components while preserving the layout for review before publishing. The demo also covers Magnolia’s asset management and experience optimization features. Users connect external DAM systems, upload assets, and automatically generate tags, alt text, and descriptions; tags remain editable and require saving before changes apply. The AI Image Editor provides a canvas with dimensions, background, layers, model selection such as FLUX Pro Kontext, prompt templates, and reference images, then saves edits as new asset versions or generates variations. For personalization, users select a segment, choose Generate component variant, enter a prompt, review generated fields such as eyebrow, title, description, and body, and preview the draft as that segment sees it. Magnolia Experiments, powered by Kameleoon, supports hypothesis-based A/B tests with variants, traffic allocation, audience targeting, and goals such as CTA clicks, appointments, or account openings. Magnolia Answers, powered by ai12z, turns approved published content into a governed website assistant that can connect to CRM and commerce systems for support, appointments, and order tracking. Integration Frameworks connect DAM, commerce, and translation tools such as Bynder, Salesforce Commerce Cloud, and DeepL. Governance uses Brand profiles for tone and terminology and Translation profiles for glossary rules, fixed language renderings, untranslated terms, and case-sensitive terms, with test boxes to validate rules before saving.
