Danwood + Magnolia
How Danwood Streamlined Digital Communication Across Europe with Magnolia
reusable modules enabling faster campaign creation
faster content publishing across all digital markets
European markets managed from one CMS
Sobre la historia del cliente
Danwood is a prominent manufacturer of high-quality, prefabricated homes, serving customers across various European markets. They are known for their modern architecture, advanced technology, and a wide range of customizable house models.
The Challenge
Scaling Content Across Borders
As a leading company in the Manufacturing industry, Danwood faced the challenge of managing a consistent and scalable brand presence across multiple European markets. This made it difficult to achieve their goal of Global Marketing excellence. Their previous system lacked the flexibility to handle multilingual content efficiently and was a bottleneck for their marketing teams. This resulted in a slow time-to-market for new content and campaigns, high operational costs, and an inconsistent customer experience across their digital touchpoints.
The Solution
Empowering Marketers with a Flexible CMS
After careful evaluation, Danwood selected Magnolia CMS for its enterprise-grade flexibility, open architecture, and ease of integration. Magnolia’s scalability and intuitive authoring tools aligned perfectly with Danwood’s digital transformation goals.
In partnership with SYZYGY, Danwood developed a new information architecture and content structure that enables centralized website management while maintaining flexibility for local markets. The setup supports multiple international sites and product offers—Today, Family, NEXT and Vision—in several languages, ensuring consistent content delivery and brand coherence.
The integration of CRM forms within Magnolia streamlined lead generation and allowed marketing teams to manage and optimize conversion flows directly. SYZYGY also built a comprehensive component library of over 50 modules and implemented Magnolia’s Visual Editor, empowering marketers to create and publish content independently, greatly increasing marketing agility and speed.
The Result
One Platform, Five Markets, Faster Publishing
The new Magnolia platform now powers all of Danwood’s European websites from a single CMS. Marketing teams can publish and update content within hours instead of days — achieving up to a tenfold improvement in time-to-market.
A centralised yet flexible content model ensures full brand consistency across five European markets, while analytics and CRM integrations enable unified tracking and lead management. Previously scattered sales pages are now consolidated into one system with consistent design, data flow, and full connection to the CRM.
The result is a cohesive and future-proof platform that supports Danwood’s continued growth across Europe.
"Magnolia turned out to be a very intuitive and stable platform. It makes our daily content management much easier and helps us keep all markets aligned without extra effort."
