LOTTO.de - more than the lottery classic LOTTO 6aus49
The German Lottery and Pools Association (DLTB) is the collective of independent lottery companies in the 16 German federal states. The state lottery companies operate the state gambling offerings nationwide according to common principles and consider themselves to be reliable, responsible providers of state-approved lotteries and betting. The website went online for the first time in 2012 and was operated by Toto-Lotto Niedersachsen GmbH on behalf of all companies.
The relaunch of the website aimed not only to strengthen the distributor position, but also to employ a clear design language to highlight the diversity of LOTTO.de consisting of the lotteries LOTTO 6aus49, Eurojackpot, GlücksSpirale and KENO and present them as separate brands.
Meeting the users' needs
More and more people access websites from their smartphone and this trend show no sign of stopping. In case of LOTTO.de, over 50% of its users access the site from a mobile device. LOTTO.de had already taken this into account, but the operation of two separate websites (one for mobile devices and one for desktop PCs) had the disadvantage of doubled administration efforts and differing content.
The fundamental goal of the relaunch was to design an innovative, user-centric and fully responsive website based on the latest web technology. Additionally, a redesign was requested to clearly communicate the individual lotteries as independent brands under the originator LOTTO.de and seperate them from each other. New customer acquisition via SEO also needed to be taken into account.
For the relaunch of LOTTO.de, we wanted to set new visual and technical standards. LOTTO.de is now using the very latest web technology and possibly offers its users the most innovative digital gambling experience currently available.
An app to win with
Most customers play LOTTO regularly and use their smartphones to visit the website. That is why it’s important to remain present for the user, connect with them and guarantee a smooth gaming experience.
For this reason, the website was also developed as a Progressive Web App (PWA) with Magnolia. It can be saved directly on a device's home screen by using the website URL. This takes up minimal memory storage and ensures a short loading time.
In implementing the dynamic LOTTO.de website, which first and foremost needed to be practicable for mobile devices, we opted for the innovative Hybrid Headless approach from Magnolia. Quite simply because it is flexible, scalable and state of the art.
An innovative website solution in no time
After just a few months, the new LOTTO.de website went online as an innovative, fully responsive CMS solution with a Hybrid Headless approach. And the technical infrastructure is just as innovative: it is based on the Docker container solution and the Kubernetes container management system.
Thanks to a new design concept, the individual lotteries are now perceived as standalone brands. A progressive SEO design completes the site relaunch.
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