Join the Swiss MarTech ecosystem
MarTech made in Switzerland – innovation that works.
With Swiss tools to your dream tech stack! The MarTech Lab of the ZHAW gathers the entire Swiss MarTech ecosystem in Winterthur around keynotes, practice cases and discussions including lots of networking opportunities.
Turn digital sprawl into digital ROI
When martech grows out of control, it slows teams down and drains budgets. Sound familiar?
As digital channels multiply, many companies find themselves stuck with overlapping tools, siloed systems, and rising tech debt. Instead of driving growth, martech becomes a blocker.
There’s a smarter way forward. In this session, discover how a Digital Experience Platform like Magnolia helps turn complexity into ROI—enabling marketers to build experiences faster thanks to seamless integrations, simplify content workflows with AI, and scale globally without ballooning costs. See how leading brands like Emmi, Baloise, and Visana are already turning martech chaos into competitive advantage.
From 14:45 to 16:25
Choose your track and join our session led by Christoph Lüthy, DXP Expert and MarTech enthusiast
Drop by at our booth
Imagine today the tech-stack that modernizes the customer experience, makes your teams more efficient and saves you money in the long term. Our team will be delighted to meet you and answer your questions.
Magnolia is the leading composable Digital Experience Platform (DXP), trusted by 480+ enterprise customers worldwide, that allows you to:
- Create, manage and deliver content anywhere in a single interface: Build & manage web, portals, apps and more with the same content and teams
- Easily integrate all tools with consistent UX: Move faster by bringing your content, commerce and data into one modern platform
- Support real-world content teams with AI: Easily integrate generative AI into your content workflows without sacrificing security or brand control
- Reach enterprise level reliability, security and expertise: The world’s biggest brands trust Magnolia to support their digital future and reputations