Air Canada Vacations + Magnolia
Air Canada Vacations creates stable, agile digital platform for travel promotions and campaigns
Über den Kunden
Air Canada Vacations is the leisure travel subsidiary of Air Canada, serving millions of travelers worldwide with packaged flights, hotels, and vacation experiences. Its website is a critical revenue channel, supporting seasonal promotions and integrating directly with booking systems.
The Challenge
Legacy CMS instability and campaign bottlenecks
Air Canada Vacations was operating on Hybris CMS, a legacy platform that had become increasingly unstable after years of customization.
- Editors had broad permissions, which often led to broken site components.
- Marketing campaigns required fragile workarounds, slowing time-to-market.
- Integrations with booking and event systems were rigid and difficult to maintain.
With customer expectations rising, Air Canada Vacations needed a stable, flexible DXP to power seamless promotions, protect brand consistency, and scale for future growth.
The Solution
Migration to Magnolia DXP 6.3 with governed workflows
Working with Solutions CTC, a Magnolia Platinum Partner, Air Canada Vacations migrated its site from Hybris to Magnolia DXP 6.3, building a stable foundation while enabling campaign agility.
Architecture & Migration
- Full migration of Hybris content into Magnolia’s component-based architecture
- Reusable templates to support rapid campaign deployment
Governance & Editorial Experience
- Editor permissions redesigned to protect site stability
- Custom authoring dialogs tailored to Air Canada’s content team
- Hands-on training provided to internal staff
System Integrations
- Seamless API connections to booking and event-management platforms
- Optimized integrations for reliable performance during peak travel periods
Campaign Agility
- Homepage takeover functionality created for seasonal promotions
- Example: the “Black Friday in July” campaign was executed with a full homepage redesign and went live seamlessly across devices
"Magnolia CMS and Solutions CTC have truly transformed our digital experience. The new CMS makes content management faster, smarter, and more adaptable, saving editors time and making customization effortless. It’s a game-changer for agility and creativity."
The Result
Future-ready platform with stronger campaigns and stability
Air Canada Vacations now runs on a stable Magnolia DXP foundation that balances governance with marketing flexibility.
- Improved campaign speed: promotional campaigns, including homepage takeovers, can be executed reliably without fragile workarounds
- Stronger operations: Magnolia 6.3 normalized server performance and reduced risk during high-traffic events
- Empowered content teams: editors work safely within governed templates, reducing reliance on developers
- Long-term partnership: Solutions CTC continues to support Air Canada Vacations under a multi-year retainer, embedding its team as part of the client’s digital operations
With Magnolia, Air Canada Vacations is equipped to scale its travel promotions, integrate new services, and deliver seamless customer experiences into the future.
