Sainsbury’s + Magnolia
We all know Sainsbury’s as the reliable, quality and value-led supermarket that helps shoppers ‘Live Well For Less’. But being one of Britain’s most loved supermarkets isn’t an easy task. Behind the scenes, Sainsbury’s digital team works together to support over 1,500 stores and record numbers of online deliveries. With a growing digital presence that includes Sainsbury’s Groceries Online, Argos, Tu clothing and Habitat, Sainsbury’s needed to ensure that its digital customers experience a seamless, easy and convenient shopping journey. This needed to be achieved alongside bringing its brands together to ensure consistency and increased author efficiency.
Challenges
- Bringing the brands together
- Multiple CMS tools used across the business
- Tools need to operate seamlessly together
Benefits
- A chance to rebuild across brands
- Light development
- Flexible by design
- Author-first approach
“Thanks to Magnolia, we’ve increased the speed at which we can create, manage and launch digital content. Our authors have benefited from reduced content creation time and the ability to respond to customers almost instantly during peak events. ”
