The Digital Experience Conference for the Next Generation
26-27 January 2022
Magnolia NEXT is a two-day virtual conference for those and by those challenging the norm and driving change in their organizations. Agencies and brands, architects and digital leaders, developers and marketers, it’s your time to make better—and braver—decisions as we enter 2022, and beyond.
Modern enterprises need a better alternative to cumbersome software suites. Alternatives that are lightning-fast and easy to use. Composable DXPs are leading the way—and Magnolia is at the forefront of this revolution.
Are you ready to have more influence? Let’s meet the world’s premier marketing and change leadership expert: Thomas Barta!
Thomas is an organizational psychologist and a former partner of McKinsey. His pioneering customer leadership research includes the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. He’s also written the #1 leadership book for marketers: “The 12 Powers of a Marketing Leader”.
Julia is a champion of fintech and female entrepreneurship, innovation, equality, diversity and inclusion. Brummell Magazine, known as the ‘City’s little black book’, has recognised Julia a number of times – as one of their 30 Inspirational Women Influencers for example.
Julia launched and hosts the podcast series ‘DiverCity Podcast’ where she interviews industry luminaries to shine a light on positive progress, call out areas requiring further focus and offer insights and best practices to help listeners drive change.
Day 1 - January 26, 2022
The Conference is dedicated to business and IT professionals who want to get inspired by industry speakers and real-life DX projects of enterprises which are at the forefront of digital experience.
Covid 19, digital revolution, sustainability—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest-ever study on brave customer leadership, and how to find your moment to be brave!
Composable DXPs are leading the way in the quest for flexibility and speed—and Magnolia is at the forefront of this revolution. Find out about our most recent developments and how we see the market unfolding.
2020 has changed the face of travel. Hear how Thomas Cook, one of the most loved travel brands, returned as an online-only business—and how Magnolia helped them in this journey.
Navigating the Platform-as-a-Service (PaaS) landscape can be tricky. Hear how Lottoland defined, prepared for, and ran this process—and most importantly, why Magnolia was their solution of choice.
What does future mobility look like? Hear from BVG, the main public transport company of Berlin, how they transformed digitally with a focus on agile and a customer-centered, data-driven approach, with the help of Magnolia and digital agency Aperto.
Without the right tools, managing a large web presence is costly and slow. Hear how Ramsey Solutions leveraged Magnolia and a custom design system to empower their marketers and designers to launch and maintain web pages without developers.
Day 2 - January 27, 2022
The Masterclasses are dedicated to Magnolia practitioners and developers who wish to get hands-on with our latest and greatest solutions.
Learn how to organize your content and functionality to ensure that your project is easy to understand and can be scaled with ease.
Easily create content-driven shopping experiences with Magnolia and your Ecommerce system of choice.
Master personalization, campaigns, and AB testing to create experiences for the right audience, at the right moment.
Optimize your content for search with Magnolia’s built-in SEO capabilities and our Siteimprove integration.
Learn the why, what, and how of the key Magnolia headless technologies.
Speed up your headless projects with one design system and one workflow - for any frontend.
Give marketers the power to create and preview personalized experiences on headless projects.
WYSIWYG pages preview and static site generation with Magnolia and Next.js.
Deploy Magnolia on Kubernetes using proven Helm charts.
Deploy your first (headless) website in less than one hour on Magnolia PaaS using our blueprints.
Your toolbox for performance tuning in Magnolia (Instrumentation module, logging, observing vs. testing, and more).
Guidelines to improve the loading times of your pages.