Magnolia Next Conference 2022

 

 

 

 

 

 

 

 

The Digital Experience Conference for the Next Generation

26-27 January 2022

next-2022-bg

About NEXT

Magnolia NEXT is a two-day virtual conference for those and by those challenging the norm and driving change in their organizations. Agencies and brands, architects and digital leaders, developers and marketers, it’s your time to make better—and braver—decisions as we enter 2022, and beyond. 

Modern enterprises need a better alternative to cumbersome software suites. Alternatives that are lightning-fast and easy to use. Composable DXPs are leading the way—and Magnolia is at the forefront of this revolution.

Thomas Barta

Keynote speaker

Are you ready to have more influence? Let’s meet the world’s premier marketing and change leadership expert: Thomas Barta!

Thomas is an organizational psychologist and a former partner of McKinsey. His pioneering customer leadership research includes the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. He’s also written the #1 leadership book for marketers: “The 12 Powers of a Marketing Leader”.

Julia Streets

Your host

Julia is a champion of fintech and female entrepreneurship, innovation, equality, diversity and inclusion. Brummell Magazine, known as the ‘City’s little black book’, has recognised Julia a number of times – as one of their 30 Inspirational Women Influencers for example.

Julia launched and hosts the podcast series ‘DiverCity Podcast’ where she interviews industry luminaries to shine a light on positive progress, call out areas requiring further focus and offer insights and best practices to help listeners drive change.

Conference

Day 1 - January 26, 2022

The Conference is dedicated to business and IT professionals who want to get inspired by industry speakers and real-life DX projects of enterprises which are at the forefront of digital experience.

Watch all Talks
3.00 - 3.10 pm (CET)

Welcome to NEXT

  • Julia Streets
    Julia Streets NEXT Host & Founder, Streets Consulting
3.10 - 3.35 pm (CET)
Watch the Keynote

When’s Your Moment? ... to be brave

  • Keynote

Covid 19, digital revolution, sustainability—the rules of business keep turning upside down. To lead for growth, business leaders must become braver. Hear the surprising insights from the world’s largest-ever study on brave customer leadership, and how to find your moment to be brave!

  • Thomas Barta
    Thomas Barta Founder, The Marketing Leadership Masterclass
3.35 - 4.00 pm (CET)
Watch the Keynote

Magnolia: What's New and What's Coming

  • Keynote

Composable DXPs are leading the way in the quest for flexibility and speed—and Magnolia is at the forefront of this revolution. Find out about our most recent developments and how we see the market unfolding. 

  • Tim Brown
    Tim Brown CEO, Magnolia
4.00 - 4.10 pm (CET) - Break
4.10 - 4.50 pm (CET)
Watch the Talk

The New Thomas Cook

  • Customer Insights

2020 has changed the face of travel. Hear how Thomas Cook, one of the most loved travel brands, returned as an online-only business—and how Magnolia helped them in this journey. 

  • thomas-cook_Ryan Cotton2-small
    Ryan Cotton Head of Marketing, Thomas Cook
4.50 - 5.25 pm (CET)
Watch the Talk

Selecting a Platform Solution for Your Digital Experience

  • Customer Insights

Navigating the Platform-as-a-Service (PaaS) landscape can be tricky. Hear how Lottoland defined, prepared for, and ran this process—and most importantly, why Magnolia was their solution of choice.

  • Agata Zwan
    Agata Zwan Product Manager, Lottoland
5.25 - 5.35 pm (CET) - Break
5.35 - 6.00 pm (CET)
Watch the Talk

Mobility For All With The New BVG.de

  • Customer Insights

What does future mobility look like? Hear from BVG, the main public transport company of Berlin, how they transformed digitally with a focus on agile and a customer-centered, data-driven approach, with the help of Magnolia and digital agency Aperto.

  • jekaterina-cechini-small
    Jekaterina Cechini Head of eCommerce and Sales Innovations, BVG
6.00 - 6.30 pm (CET)
Watch the Talk

Empowering Your Team to Create Consistent Experiences Quickly

  • Customer Insights

Without the right tools, managing a large web presence is costly and slow. Hear how Ramsey Solutions leveraged Magnolia and a custom design system to empower their marketers and designers to launch and maintain web pages without developers.

  • next-Jeremy McDuffie
    Jeremy McDuffie Director of Engineering, Ramsey Solutions
6.30 - 6.40 pm (CET)

Closing remarks

  • Julia Streets
    Julia Streets NEXT Host & Founder, Streets Consulting

Recorded Talks

Masterclasses

Day 2 - January 27, 2022

The Masterclasses are dedicated to Magnolia practitioners and developers who wish to get hands-on with our latest and greatest solutions.

Watch all Masterclasses
2.00 - 3.00 pm (CET)

Information Architecture

  • Practitioner

Learn how to organize your content and functionality to ensure that your project is easy to understand and can be scaled with ease.

  • Jan Schulte
    Jan Schulte Head of Consulting, Magnolia
3.00 - 4.00 pm (CET)

Content-Commerce

  • Practitioner

Easily create content-driven shopping experiences with Magnolia and your Ecommerce system of choice.

  • Tobias Kerschbaum
    Tobias Kerschbaum Solution Architect, Magnolia
4.00 - 5.00 pm (CET)

Marketing Optimization 

  • Practitioner

Master personalization, campaigns, and AB testing to create experiences for the right audience, at the right moment.

  • Jan Schulte
    Jan Schulte Head of Consulting, Magnolia
5.00 - 6.00 pm (CET)

SEO (Search Engine Optimization)

  • Practitioner

Optimize your content for search with Magnolia’s built-in SEO capabilities and our Siteimprove integration.

  • Scot Rhodes
    Scot Rhodes Senior Solution Architect, Magnolia
2.00 - 3.00 pm (CET)

Headless Foundations 

  • Front-End

Learn the why, what, and how of the key Magnolia headless technologies.

  • Topher Zimmermann
    Christopher Zimmermann Product Manager, Magnolia
3.00 - 4.00 pm (CET)

The Headless Accelerator by Magnolia

  • Front-End

Speed up your headless projects with one design system and one workflow - for any frontend.

  • Senol Tas
    Senol Tas Developer Experience Engineer, Magnolia
4.00 - 5.00 pm (CET)

Headless Personalization  

  • Front-End

Give marketers the power to create and preview personalized experiences on headless projects.

  • Topher Zimmermann
    Christopher Zimmermann Product Manager, Magnolia
5.00 - 6.00 pm (CET)

Jamstack and Magnolia 

  • Front-End

WYSIWYG pages preview and static site generation with Magnolia and Next.js.

  • Bartosz Staryga
    Bartosz Staryga Front-End Solution Architect, Magnolia
2.00 - 3.00 pm (CET)

Helm and Kubernetes

  • DevOps

Deploy Magnolia on Kubernetes using proven Helm charts.

  • Christian Menzel
    Christian Menzel Senior Solution Architect, Magnolia
  • Syed Ashraf
    Syed Ashraf DevOps Solution Architect, Magnolia
3.00 - 4.00 pm (CET)

Platform Blueprints (Classical, Headless)

  • DevOps

Deploy your first (headless) website in less than one hour on Magnolia PaaS using our blueprints. 

  • Adrien Manzoni
    Adrien Manzoni Senior Solution Architect, Magnolia
  • Bartosz Staryga
    Bartosz Staryga Front-End Solution Architect, Magnolia
4.00 - 5.15 pm (CET)

Troubleshooting

  • DevOps

Your toolbox for performance tuning in Magnolia (Instrumentation module, logging, observing vs. testing, and more).

  • Andrew Warinner
    Andrew Warinner Senior Solution Architect, Magnolia
5.15 - 6.00 pm (CET)

Caching and Frontend Performance

  • DevOps

Guidelines to improve the loading times of your pages.

  • Teresa Miyar
    Teresa Miyar Senior Solution Architect, Magnolia

Watch the Masterclasses in the Magnolia Academy

Log in or sign up to the Magnolia Academy in order to watch the recordings of the NEXT Masterclasses.


Watch the Masterclasses

Speakers

Thomas Barta

Founder, The Marketing Leadership Masterclass Watch the Keynote

Julia Streets

Founder, Streets Consulting

Ryan Cotton

Head Of Marketing, Thomas Cook Watch the Talk

Jekaterina Cechini

Head of eCommerce and Sales Innovations, BVG Watch the Talk

Agata Zwan

Product Manager, Lottoland Watch the Talk

Jeremy McDuffie

Director of Engineering, Ramsey Solutions Watch the Talk

Jan Schulte

Head of Consulting, Magnolia

Christopher Zimmermann

Product Manager, Magnolia

Teresa Miyar

Senior Solution Architect, Magnolia

Tobias Kerschbaum

Solution Architect, Magnolia

Scot Rhodes

Senior Solution Architect, Magnolia

Bartosz Staryga

Front-End Solution Architect and Headless Expert, Magnolia

Christian Menzel

Senior Solution Architect, Magnolia

Adrien Manzoni

Senior Solution Architect, Magnolia

Syed Ashraf

DevOps Solution Architect, Magnolia
Andrew Warinner

Andrew Warinner

Senior Solution Architect, Magnolia