Shifting from WCM to DXPs
Gartner retired this report category in 2020. The world of web content management (WCM) has evolved, and we're now in the era of digital experience platforms (DXPs).
Don't worry. Gartner still evaluates each platform's content management capabilities. DXPs like Magnolia offer a single platform for managing content and digital experiences. With a user-friendly, unified authoring interface, seamless integrations with adjacent technologies, and tools for personalization, analytics, optimization, and customer journey mapping, you can streamline your digital delivery to create exceptional digital experiences across multiple channels.
Let’s explore the shift from WCM to DXPs, emphasizing insights by Mike Lowndes, Irina Guseva, John Field, and Jim Murphy, analysts at Gartner, Inc. We will also uncover the key offerings that we believe have propelled Magnolia to be included in the analysts’ report.
What is a DXP?
A digital experience platform (DXP) is a software solution that enables you to create and manage your content, integrate systems, gain valuable insights, and deliver personalized digital experiences to your individual customers across various channels. With a DXP, you can ensure consistent branding, improve operational efficiency, gain customer loyalty, adapt to market changes and customer demands, and scale your digital presence.
Download our white paper DXP 101: From disjointed to seamless customer experiences as a beginner’s guide to Digital Experience Platforms.
By 2025, the global DXP market is anticipated to be valued at around $15.80 billion, according to industry projections. Digital experience strategies enable a remarkable 99% reduction in time to market, allowing businesses to deliver their offerings with unprecedented speed. In a survey by CMSWire, nearly 80% of digital experience executives emphasized the importance of exceptional customer experience for their organizations.
These insights highlight the profound impact of DXPs in facilitating faster market entry and personalized digital customer experiences — but how is this different from web content management?
Based on reviews on Gartner Peer Insights, Magnolia stands out with innovative digital experience capabilities and high customer support ratings, earning recommendations from more than 75% of respondents.
The reason for this success is not a mystery. Magnolia's core capabilities make it easy to set up a DXP and integrate the best tools. With an intuitive interface and user-friendly features, Magnolia supports your go-to-market strategies by enabling your digital marketing team to create captivating digital content and deliver personalized experiences.
According to Gartner, a significant majority — approximately 85% — of your effort and investment in a DXP program will be focused on integrating internal and external systems. With its Connector Packs and APIs, Magnolia extends natively into other core technologies that make up your composable DXP, reducing the complexity, effort, and time required for setup. As a result, the cost of integration is significantly minimized.
In Gartner's 2023 Magic Quadrant Report, Magnolia was recognized for the 3rd year in a row. We think we’ve been acknowledged as a visionary for our open, modular architecture, a unified approach to integrations, and our enterprise-grade editorial capabilities.
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