Join Magnolia to celebrate
Handelskraft Conference 2026
Meet us on March 4 & 5, for the first time in Jena, to celebrate dotSource's 20-year anniversary and engage with the latest ecommerce trends. Learn and discuss what will be crucial for B2C and B2B businesses in the years to come, from AI search to custom system architectures.
What you can expect
First-class Speakers
Be inspired by leading voices such as Henry Maske, Sabina Iwona Pawlowska, and Kai Hudetz, sharing insights from business, innovation, and digital transformation.
E-commerce & digitalisation trends
Discover key trends shaping digital commerce today — from AI-powered search and branding to cybersecurity and custom system architectures.
Your Brand, AI-Ready
Join Magnolia at the Meet the Expert Session on “AI-Ready Brand Visibility”. Learn how SEO and GEO optimization keep your brand visible, trusted, and consistent across search and AI-driven channels.
Meet The Expert
Senior Product Marketing Manager, Magnolia
Bridging the gap between technical complexity and market-ready solutions is the hallmark of Nora Nowack career. As a Senior Product Marketing Manager at Magnolia, she focuses on driving operational velocity and growth for global organizations. Since 2017, her work across the SaaS, Enterprise Content Management (ECM), and supply chain risk sectors has been defined by a single mission: removing the difficult trade-offs between fast deployment and enterprise-grade stability.
With a professional background spanning Germany, Australia, and the US, Nora brings a global perspective to Go-to-Market (GTM) strategy. Prior to joining Magnolia, she held pivotal roles at companies like Sphera and riskmethods, where she led market segmentation and product positioning initiatives. Her ability to align cross-functional teams—from sales to partner success—ensures that core messaging isn't just a marketing slogan, but a tool that helps teams execute winning strategies and handle leads with consistency.
Academic rigor underpins her strategic work. Nora holds a Master of Business in Marketing from Bond University, where she was awarded the Executive Dean’s Award for Academic Excellence. Her time in Australia was marked by achieving "First in Class" honors in Market Research, Analysis and Application, and Social Media Marketing. To complement her academic background, she is also Positioning Certified at the Masters level, ensuring every campaign is rooted in deep competitive intelligence.
Her expertise is centered on the following high-impact areas:
- GTM strategy and product launches: Designing comprehensive frameworks for market entry and expansion.
- Sales enablement: Creating the content and programs that empower sales teams to win.
- Competitive research: Conducting the deep-dive interviews and analyses required to identify market shifts before they happen.
- Messaging and positioning: Translating technical features into clear business value for diverse target industries.
When she isn't scaling digital experiences or analyzing market trends, Nora stays active through traveling, dancing, and diving. This drive for exploration mirrors her professional curiosity and her constant search for the "technical highlights" that will define the digital future.
Win the Click. Win the Citation: Twin-Track Optimisation for Content & Commerce
Is SEO dead yet? Not quite. But it’s no longer enough.
As AI systems generate answers instead of showing search results, the rules of digital visibility are fundamentally shifting. Alongside classic SEO, a new discipline is emerging: Generative Engine Optimization (GEO) — optimizing content to be understood, used, and cited by AI-driven systems.
In this keynote, we'll explore with Nora Nowack, Senior Product Marketing Manager at Magnolia, why success in 2026 won’t come from choosing SEO or GEO, but from mastering both. Brands that rely solely on rankings will lose reach. Brands that abandon SEO will lose relevance. The future belongs to those who understand how visibility truly works in an AI-first world.
Wednesday, 4 March, 2:15 PM
Don't miss our Meet-The-Expert session at the Handelskraft Conference 2026.
A masterclass with:
Consolidate your MarTech and boost its ROI
In times where customer expectations are shifting faster than ever, digital experience doesn’t wait. Brands must respond faster, scale smarter, and continuously evolve across channels without increasing complexity.
At the Handelskraft Conference, discover how a modular tech stack drives measurable ROI — enabling faster time to market, lower total cost of ownership, and the freedom to innovate without lock-in.
In an era where search is evolving, Magnolia DXP ensures your brand remains visible by bridging the gap between traditional SEO and Generative Engine Optimization (GEO). Its structured, hybrid-headless approach allows you to deliver the high-quality, authoritative content that both search bots and AI-driven engines demand.
See how Magnolia's composable DXP helps enterprises build exactly what they need today and adapt tomorrow — by booking a meeting with our experts at the event.