Join Magnolia to celebrate
Handelskraft Conference 2026
Meet us on March 4 & 5, for the first time in Jena, to celebrate dotSource's 20-year anniversary and engage with the latest ecommerce trends. Learn and discuss what will be crucial for B2C and B2B businesses in the years to come, from AI search to custom system architectures.
What you can expect
First-class Speakers
Be inspired by leading voices such as Henry Maske, Sabina Iwona Pawlowska, and Kai Hudetz, sharing insights from business, innovation, and digital transformation.
E-commerce & digitalisation trends
Discover key trends shaping digital commerce today — from AI-powered search and branding to cybersecurity and custom system architectures.
Your Brand, AI-Ready
Join Magnolia at the Meet the Expert Session on “AI-Ready Brand Visibility”. Learn how SEO and GEO optimization keep your brand visible, trusted, and consistent across search and AI-driven channels.
Win the Click. Win the Citation: Twin-Track Optimisation for Content & Commerce
Is SEO dead yet? Not quite. But it’s no longer enough.
As AI systems generate answers instead of showing search results, the rules of digital visibility are fundamentally shifting. Alongside classic SEO, a new discipline is emerging: Generative Engine Optimization (GEO) — optimizing content to be understood, used, and cited by AI-driven systems.
In this keynote, we'll explore why success in 2026 won’t come from choosing SEO or GEO, but from mastering both. Brands that rely solely on rankings will lose reach. Brands that abandon SEO will lose relevance. The future belongs to those who understand how visibility truly works in an AI-first world.
Wednesday, 4 March, 2:15 PM
Don't miss our Meet-The-Expert session at the Handelskraft Conference 2026.
A masterclass with:
Consolidate your MarTech and boost its ROI
In times where customer expectations are shifting faster than ever, digital experience doesn’t wait. Brands must respond faster, scale smarter, and continuously evolve across channels without increasing complexity.
At the Handelskraft Conference, discover how a modular tech stack drives measurable ROI — enabling faster time to market, lower total cost of ownership, and the freedom to innovate without lock-in. See how Magnolia's composable DXP helps enterprises build exactly what they need today and adapt tomorrow — by booking a meeting with our experts at the event.