Digital Marketing Exposition & Conference

September 21 & 22, 2022 | Koelnmesse

Hall 06.1, Stand N-012


DMEXCO is one of the most important events in the digital industry. With more than 600 top international speakers, it invites participants to an intensive exchange on a wide range of topics relating to digital business. This year, too, participants can expect a full program on more than twelve stages. As an expert for composability, DXP and eCommerce experiences, Magnolia will be there to provide insights and exchange on content, its importance and use in Commerce.

Visit us in Hall 06.1, Stand N-012

We are looking forward to meeting you. Our experts will be available in the World of eCommerce at DMEXCO 2022. Come visit us in hall 06.1 at stand N-012 and exchange ideas with us.

Our highlight:

How GARDENA went D2C with Magnolia

At a time when retail is increasingly transforming, accelerated by Covid, more brands have started selling directly to consumers. As a leading gardening brand, GARDENA followed this approach to combine excellent shopping functionality with inspiring content.

When speaking directly to your customers, you need to reimagine content as consumers expect relevant content that connects to their daily lives. For international brands with a broad product range, this process can be challenging.

In this masterclass, you’ll learn:

  • the ways of work and the processes of developing a new website
  • how to manage international content in a multisite/multilanguage environment
  • how to enable your content editors to work independently with the right tech stack and Live-Copy
  • how and why GARDENA implemented Magnolia as a headless CMS

What you can expect from us

Composable Commerce: The Answer to New Challenges

What does it actually mean to be composable? What are the advantages of Composable Commerce? And how do companies best implement a strategy that truly follows a composable approach? We provide you with answers about composability and show you what opportunities Composable Commerce has in store for you.

Integrations 2
The World of DXP

Digital Experience Platform (DXP) is now a thoroughly familiar term. The evolution of the MarTech stack to DXP has numerous benefits for your marketing and CX efforts. Get to know how to build a modular DXP and what tools really matter. We answer your questions and show you how to use a DXP and create an excellent Customer Experience with it.

From practice for practice – a look at D2C commerce

During the pandemic, many companies discovered an alternative strategy to B2B commerce: direct-to-consumer (D2C) commerce. However, direct communication with customers also places new demands on content and its playout.

The challenges of this transformation can be considerable. In our masterclass on September 22, we offer you practical tips for D2C commerce strategies. Learn from Lara Reitenbach, Product Owner at GARDENA, how the leading gardening brand set up a new marketing system architecture for its websites together with Magnolia.

Meet us at DMEXCO 2022