Thanks to our partners
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Our Masterclasses
Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like Nolte Küchen—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.
Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.
In this Masterclass, Michael Weiss (Nolte Küchen), Klaus Cloppenburg (synaigy), and Sebastian Stang (Magnolia) share how an uncompromising commitment to customer-centricity directly drives financial success—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.
Michael Weiss
Manager Digital Marketing / Online Kommunikation, Nolte Küchen
Klaus Cloppenburg
Managing Director, Synaigy
Sebastian Stang
Chief Revenue Officer, Magnolia
If nobody clicks, what's a website for?
For twenty years, the answer was simple: get found, get visited, get converted. That world is quietly ending—AI agents now read, summarize, and vouch for your brand before your customer ever reaches your site. The click is disappearing, and the website's job hasn't ended—it's changed: it's no longer built to be visited, but to be the definitive, reliable source that AI agents cite, quote, and act on.
This session unpacks what that shift demands—why accessible, well-built sites, not page views, are becoming the real currency of digital experience, and how agentic AI is already changing the way content gets built, orchestrated, and shipped at scale. You'll leave with a sharper answer to the question that opens this talk, and a clear view of what it takes to build a website worth citing.
Matthew Bebenek
Director, Global Presales, Solutions & Value Engineering, Siteimprove
Tobias Kerschbaum
Consulting Manager, Magnolia
Impressions 2026
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Get your CMS AI-readiness score, your three biggest gaps, and a 90 day plan, grounded in your own CMS data. No sales pitch, just a clear picture of where you stand today.
Magnolia @ Dmexco
Great seeing you at DMEXCO! What’s next?
Thanks to everyone who dropped by our booth. If you have follow-up questions about our features, integration capabilities, or custom DXP solutions, our team is ready to continue the conversation.
